Staging Works

Home Staging Toronto Blog

Toronto housing market continues to soar

Posted by StagingWorks on March 6th, 2010

StagingWorks is the premier Toronto home staging services company.  We provide a full range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging solutions to accommodate most budgets and serve the GTA and surrounding areas.  Please visit our home staging portfolio for samples of our work.  Contact us for a free estimate or click here to tell us more about your project.

 

An article ran recently in the Star and provides an update and outlook on the Toronto housing market.

 

(Toronto Star – Tony Wong – March 3rd)

 

Existing home sales in the Toronto area were up by 77 per cent in February compared with the same time last year, according to figures released today.

 

The Toronto Real Estate Board said 7,291 homes changed hands last month compared with 4,120 homes in February of 2009.

 

The average price of a home was also up by 19 per cent to $431,509.

 

“Increases in existing home sales and average price were noted across the GTA in low rise and high rise home types,” said TREB president Tom Lebour. “This suggests that first-time, move up and down sizing buyers are all active in the existing home marketplace.”

 

Comparisons with the first half of last year are slightly misleading because that was the bottom of the market, caution analysts.

 

The Canada Mortgage and Housing Corporation released a forecast this week that the market will remain heated for the first half of the year, before trending down in the second half and into 2011.

 

One bright spot for buyers is that listings improved by a significant 24 per cent in February compared with last year.

 

“Annual growth in new listings is expected to continue,” said Jason Mercer, TREB’s senior manager of market analysis. “New listings growth will start to outstrip sales growth as we move through 2010. As the market becomes better supplied, we will see more sustainable single digit rates of growth.”

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Designs for Living Home & Garden Show is March 12th – 14th

Posted by StagingWorks on March 5th, 2010

StagingWorks is Toronto’s premier home staging services company and offers a complete range of professional staging services to accommodate most budgets.  We service the GTA and surrounding areas.  Please visit our home staging portfolio for samples of our work.

 

The Designs for Living Home and Garden Show is March 12th – 14th in Hamilton.  For more information, visit http://www.thehomeshow.ca/.

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Canada Blooms 2010 is March 17th – 21st at Toronto’s Direct Energy Center

Posted by StagingWorks on March 5th, 2010

StagingWorks offers a complete range of home staging services in Toronto and the GTA.

Planning on updating the look of your current space in 2010?  StagingWorks provides interior styling and decorating services.     

 

Canada Blooms will be held March 17th – 21st and has six acres of stunning gardens in full bloom, more than 100,000 square feet of green thumb shopping and more at Canada’s largest and most prestigious flower and garden festival.

 

Interested in learning more about gardening? With four different stages going non-stop, the show offers over 200 hours of seminars, workshops and demonstrations in five days from some of the best garden experts in North America included in your admission to Canada Blooms.

 

Need a little inspiration or looking for ideas? Over twenty dazzling and unique display gardens are designed and built by the best of the best!  For more information, visit http://www.canadablooms.com/.

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Dos and don’ts for Toronto home buyers and sellers

Posted by StagingWorks on March 4th, 2010

 

StagingWorks is Toronto’s premier home staging services company and offers a complete range of professional staging services to accommodate most budgets.  We service the GTA and surrounding areas.  Please visit our home staging portfolio for samples of our work.

 

The article below from Rob Carrick ran recently in the Globe and Mail.

 

Advice for sellers from Toronto real estate agent Laurin Jeffrey:

  

1. Get Moving

“If anyone’s thinking of selling, now’s the time,” Mr. Jeffrey said “Prices are up, interest rates are down and there are slim pickings out there.” Spring is just ahead, and that’s high season for buying and selling homes. Mr. Jeffrey believes that spring 2010 could be strong as sellers move to take advantage of high prices and buyers capitalize on low rates.

  

2. Under-price

Ask a little less for your home than you think you could get, Mr. Jeffrey suggested. “If you think it should be $359,000, make it $349,000.”

The benefit: more traffic and more offers. “Hopefully you wind up with people walking out the door while another set of people are waiting to come in.” Other benefits: a quick sale that saves your from weeks of people traipsing through your home, and gives you more leverage in getting the closing date you want.

  

3. Stage your home

Stagers, or fluffers as they’re sometimes known, are invaluable, according to Mr. Jeffrey. “They can make or break a place. Most people’s decorating skills are not as good as they think they are.” Stagers can bring in a few pictures, rent you a snappy dining room table or provide some furniture to fill out an empty house. Expect to pay something in the area of 1 per cent of the value of the house. Can you get it back through higher sales price? “Hell, yeah,” Mr. Jeffrey said.

  

4. Be strategic with renovations

Fixing up kitchens and bathrooms offers the best return on your investment, Mr. Jeffrey said. Uniqueness is a good thing when planning a reno, he added. “If I see another kitchen with granite countertops, stainless steel appliances and potlights … please, some originality, people.”

 

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Vacant Toronto Condo Staged – Sells for 3% Above Asking Price

Posted by StagingWorks on February 15th, 2010

If your objective is to maximize selling price, then staging your vacant property prior to listing it for sale is important.  Buyers have difficulty envisioning what a property’s full potential is, when all they see is an empty shell.

This is especially true for the downtown Toronto condo market, where often the condo construction has just been completed recently, and the unit has never been lived in.  In one of our recent projects, we staged one of these modest sized condos.  The top two photos show what the unit looked like before we started the project.

We staged the condo unit in one day.  The bottom four photos above show results after staging.

The condo unit sold in 14 days for 3% above the asking price.  By contrast, there are many other units in the same condo development, which have been listed for sale longer, and have not yet sold.

StagingWorks provides a full selection of professional condo staging services and vacant home staging services for Toronto and GTA sellers.  Visit our home staging portfolio for more sample of our work.

Of the hundreds of homes and condos listed for sale in Toronto and the GTA, how does yours compete? Does your property show to its full potential?  Let StagingWorks showcase your home for a successful sale.

Contact us for a free estimate today at (647) 409-2091 or anne@StagingWorks.ca

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Happy Family Day from StagingWorks

Posted by StagingWorks on February 15th, 2010

All the best for Family Day from StagingWorks.

StagingWorks is Toronto’s premier home staging services company and offers a complete range of professional staging services to accommodate most budgets.  We service the GTA and surrounding areas.  Please visit our home staging portfolio for samples of our work.

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National Home Show is February 19th – 28th, 2010

Posted by StagingWorks on February 14th, 2010

The National Home Show, presented by REMAX,  is being held February 19th – 28th at the Direct Energy Centre, Exhibition Place.  For more informatio, visit http://www.nationalhomeshow.com.

StagingWorks is Toronto’s premier home staging services company.  We provide a full range of professional home staging services for occupied and vacant homes.  Contact us for a free estimate.

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Ty Pennington offers tips on personalizing your space

Posted by StagingWorks on February 14th, 2010

Ty Pennington

StagingWorks provides a full selection of professional home staging services for Toronto and GTA sellers.  Visit our home staging portfolio for sample of our work.

Not planning on moving, StagingWorks provides a full range of interior styling services for home owners looking to update of upgrade their current space.

Ty Pennington of “Extreme Makeover: Home Edition” will be a celebrity guest presenter at the National Home Show on February 19th.  Below is a recent article from the Toronto Star.

February 12, 2010 (Toronto Star Article – Ryan Starr)

Ty Pennington reckons he could beat Mike Holmes in an arm wrestle.

Pennington might be a tad smaller than the formidable host of Holmes on Homes – whose big guns are recognizable to avid HGTV viewers – but the peppy front-man of Extreme Makeover: Home Edition insists muscles aren’t everything.

“What a lot of people don’t understand about the strength of an arm is that it’s not in the muscle, it’s in the tendons,” Pennington jokes over the phone from California. “I’m scrawny, but I’ve got a lot of strength in my tendons. So yeah, I could possibly win.”

Pennington will be in Toronto next week. Unfortunately, he won’t be here to go arm to arm with Canada’s beefy home improvement icon.

Instead he’ll be a celebrity guest presenter at the National Home Show, Feb. 19-28 at the Direct Energy Centre at Exhibition Place.

The event will feature more than 700 home and garden specialists offering handy advice and solutions for whatever projects homeowners might be planning for this year.

Pennington, who is slated to appear Friday, Feb. 19 (at 2 p.m. and at 6 p.m.), will cover a variety of topics during his presentation, helping attendees to map out their very own home makeovers.

Among other things, he’ll talk about how to personalize a room by using your own story as a source of inspiration.

“It’s becoming the kind of world where you walk into a home and it looks like the same furniture that the person two doors down bought from the same place,” Pennington says.

“It’s really important to personalize your home, whether it’s colours or textures that define your personality, or artwork that’s made out of pieces of instruments, which says that you play music, for example.

“So when you walk in, you can immediately feel the people who live there.”

Pennington will also discuss photography and how it can help add unique touches to a space.

“The camera has really become my favourite tool,” he says. “It’s everything to me. I use it to shoot nature: trees, flowers; things that give me inspiration to design.

“It’s about human nature, too,” he adds. “You can capture a moment and a person’s expression and you can bring that into a home and it adds life.”

In keeping with the spirit of the times, Pennington will talk about how to incorporate green elements into a home’s design.

“I think all home-product manufacturers are starting to realize that sustainability is a huge thing,” he says. “Bamboo flooring, concrete countertops, recycled stones – there are so many things out there now you can put into your home that aren’t damaging to the planet.”

The home has become a far more important place during the economic downturn, Pennington notes.

“(The recession) has definitely changed the way people look at their homes. Instead of just trying to fix up kitchens and bathrooms to turn around and sell, now it’s more about how do we make this work for us as a family?

“It’s all about personalizing; going for the ultimate game room because you’re going to be entertaining more at home. Or converting rooms – formal dining rooms are turning into offices or into spare bedrooms because you’re bringing in extra family members.”

Can anybody tackle a do-it-yourself project?

“I think everyone has the ability to do cosmetic redesigns: colour, texture or things that go on the walls,” Pennington says.

“But when it comes to the major stuff like plumbing and electrical, it’s best to leave those jobs to the professionals. You might learn a lot in the process (if you DIY), but chances are you end up paying twice because you have to fix the damage you did.”

Extreme Makeover: Home Edition, the popular ABC reality television series in which Pennington and his crew renovate homes for families in need, is currently in its seventh season.

Pennington admits playing host can be emotionally and physically draining, given the amount of travel involved in taping two shows in different locations at the same time.

“Being able to pull this thing off is pretty remarkable,” he says. “I think you have to be cut out for it, and you have to enjoy the gypsy life, because you’re on the road 300 days of the year.

“You sort of have to give up your home life to make sure that other people have a home life. I mean, I don’t even have a dog.”

The gratification outweighs the hardships in the end, though.

“The best part is knowing that the work you do has changed someone’s life; that it really does make a difference,” he says. “So it’s worth putting your life on hold for a bit.”

Pennington has been to Toronto once before, to tape the short-lived television series Wild Card.

“I was only there for a day and a half,” he says. “It’s so awesome – I’m excited about going back. It’s like going to Europe.”

This last comment draws a poorly contained snicker from his interviewer.

“You’re laughing,” Pennington says, “but there are some aspects of it that are very … well, it’s different from the States. It’s cool.”

For more show information, visit www.nationalhomeshow.com.

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Seasoned real estate brokers in new web turf war

Posted by StagingWorks on February 14th, 2010

An article ran in the February 13th Toronto Star on the ongoing case between the Competition Bureau and CREA (Canadian Real Estate Association).  The complete article by The Star’s Tony Wong can be found here.

StagingWorks is Toronto’s premier home staging company.  We provide a complete range of home staging services for GTA sellers.

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Toronto real estate marketing experts are cautiously optimistic on 2010 market

Posted by StagingWorks on January 31st, 2010

Toronto’s top real estate advertising and marketing executives gathered recently for a roundtable discussion on the state of their industry and the outlook was a fair bit rosier than it was one year earlier.  Small wonder, as the city’s real estate market experienced a remarkable resurgence in the second half of 2009, one that made the economic downturn seem almost like a distant memory.  Sales have continued strong into January.

Buyers are wiser, more educated and are shopping around for their options.  Rock-bottom interest rates and great bargains are key draws for many buyers.   Real estate marketers are taking full advantage of new technologies to entice potential buyers and are using social media channels of Twitter and Facebook to connect with purchasers.  There has been strong purchasing confidence in the GTA market over the six months.  For the full article, click here.

Home staging provides sellers with many benefitsStagingWorks provides a complete range of professional home staging and condo staging services, for sellers looking to maximize the equity from their home sale.  Whether you’re selling a small vacant condo or a 5,000 square foot house, we have a home staging package to meet your needs.  For samples of our work, visit our portfolio.

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