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Toronto real estate marketing experts are cautiously optimistic on 2010 market

Posted by StagingWorks on January 31st, 2010

Toronto’s top real estate advertising and marketing executives gathered recently for a roundtable discussion on the state of their industry and the outlook was a fair bit rosier than it was one year earlier.  Small wonder, as the city’s real estate market experienced a remarkable resurgence in the second half of 2009, one that made the economic downturn seem almost like a distant memory.  Sales have continued strong into January.

Buyers are wiser, more educated and are shopping around for their options.  Rock-bottom interest rates and great bargains are key draws for many buyers.   Real estate marketers are taking full advantage of new technologies to entice potential buyers and are using social media channels of Twitter and Facebook to connect with purchasers.  There has been strong purchasing confidence in the GTA market over the six months.  For the full article, click here.

Home staging provides sellers with many benefits.  StagingWorks provides a complete range of professional home staging and condo staging services, for sellers looking to maximize the equity from their home sale.  Whether you’re selling a small vacant condo or a 5,000 square foot house, we have a home staging package to meet your needs.  For samples of our work, visit our portfolio.

Popularity: 27% [?]

Real estate agents go toe-to-toe in new HGTV show

Posted by StagingWorks on January 30th, 2010

HGTV will be airing a new show, where real estate agents face off against each other in a race to find buyers the home of their dreams.  Click the following link for more details: New HGTV Show Agent vs Agent


StagingWorks is Toronto’s premier home staging services company and offers a complete range of professional staging services to accommodate most budgets.  We service the GTA and surrounding areas.  Please visit our home staging portfolio.

Popularity: 29% [?]

Benefits of Home Staging – A Critical Component of a Successful Sale

Posted by StagingWorks on January 22nd, 2010

The two top priorities for home sellers are ensuring that their property sells quickly and that they maximize their selling price (ie: equity) during the sale.

At StagingWorks, we believe that there are five key factors that determine how successful your home sale will be. These factors include:
* The prevailing market conditions
* Your location
* Your asking price
* The home presentation
* Your choice of realtor

Generally speaking, the market conditions when you sell and your current property’s location are factors beyond your control.

Elements more within your control are the asking price, how your home presents to potential buyers and choosing an effective realtor.

In this post, we’ll touch on the benefits home staging provides as an effective marketing tool to ensure that your home presents well to potential buyers.

The top five benefits professional home staging provides to Toronto sellers include:

1) Higher impact marketing material – which draw more showings

Staged homes present better in MLS photos, feature sheets and other marketing material. Higher impact photos create an immediate good impression and draw more showings.

2) Differentiation from competitive listings

Don’t forget that you have competition. Buyers have options. To effectively differentiate your listing, your home should ideally show better than alternative listings at the same asking price. Home staging ensure thay this occurs.

3) Sell for more

Think about it. It just makes sense. Buyers are looking for a property that they feel is “move in ready”. When buyers connect with your home, asking price typically becomes a secondary consideration.

On the other hand, if buyers feel that the home requires work, but the asking price has not been reduced accordingly, they will be expected a significant price reduction. You can take this issue off the table by ensuring your home looks its best and shows to its full potential.

4) Sell faster

Statistics show that staged homes sell on average twice as fast as homes that are not staged. A property that shows better attracts more buyers and increases the likelihood of selling more quickly.

5) Get peace of mind

Rest easy knowing that your home shows to its full potential.  Now, look forward to negotiation and closing the deal.

Popularity: 45% [?]

Following through on New Year’s resolutions for your home

Posted by StagingWorks on January 22nd, 2010

Some of us are still working on our resolutions for 2010.  Below is a good article on how to follow through on your home resolutions.

If you’re planning on updating the look of your current home or condo, StagingWorks has a complete range of interior styling services to accommodate most budgets.

If you’re planning on selling this year, ensure your home shows to its full potential.  StagingWorks offers a complete range of professional home staging services.

How to Follow Through on Home Resolutions

Toronto Star article (Melissa Rayworth)

It’s the season for resolutions, and for many people that means vowing to get their home in the best shape possible.

Whether it’s clearing out clutter, catching up on small repairs, bringing fresh style to a favourite room or organizing closets, many of us have home on the brain as the new year begins.

For interior designers, “the phone rings in January, after the holidays,” says Betsy Burnham, founder and principal designer at Burnham Design and Instant Space in Los Angeles. “People take stock and make resolutions. People get motivated, which is great.”

But how can you make sure those resolutions stick, and turn into real results?

Burnham and fellow interior designers Taniya Nayak, host of HGTV’s Destination Design, premiering in March, and Brian Patrick Flynn of TBS’ Movie and a Makeover offer strategies:

Think It Through


You may be feeling inspired to jump into projects right away, but these designers recommend taking time to think and plan.

Burnham suggests spending a weekend leafing through design magazines. Tear out photos of things you love, creating a stack of tearsheets that show what you really want your space to look like. “Any of your rooms can look like any of those rooms,” Burnham says, if you take the time to determine what you like and how to make it happen on your budget.

Flynn recommends searching your home for small spaces that aren’t being used well. Take a look at alcoves and corners of rooms, then brainstorm new uses for them. Nayak suggests photographing each room, then looking at the images as if the home belongs to someone else. You’ll view familiar spaces differently, with fresh eyes, she says.

Next, make a list of the jobs you really want to get to this year and determine the first steps you need to take for each. Schedule those first steps and gather any necessary tools or supplies. “You need to mentally prepare. Tell yourself, “OK, Saturday’s the day,’” and then don’t make any other plans,” Nayak says. “The more things you do to prepare, the more invested you are in making it happen.”

Not everything must be done in the first months of the year, say Burnham, but it’s important to set things in motion. “Think about timing,” she says. “Are your kids going to camp this summer, and would that be a great time to have a bit of upset around your house?”

In planning, Burnham says, “Be realistic. Try saying, ‘I’m gonna make sense out of my hall closet today,’ instead of saying, ‘I’m going to do all my closets today.’  If I say, ‘I’m going to redo this bathroom, that may not happen. But if I say, ‘I’m going to start by measuring, then I’m going to interview contractors,’ that gets done.”

Small Changes That Bring Fresh Style


If your resolution is to bring new style to your space, says Flynn, there are small changes you can make that will instantly freshen any room.

Start, he says, by pulling out unframed pieces of art or things that need new frames: “Yes, framing can be expensive and you may think, ‘Why am I putting money into something I already own?’ But right now, you’re not using it,” he says. “Take it to be framed, then when you get it back, next thing you know you’re finishing rooms because you’re so excited about the art.”

Try swapping the art in one room with art in another. Experiment with mixing styles. You can always move things back if you don’t love the new combinations.

“Redo your surfaces,” says Burnham. “Take everything off your coffee table, all the pretties, then rearrange. Move books, boxes, collections to new spots.” Also, she says, go through frames to update family pictures. Flynn also recommends adding trays and baskets to organize and coordinate loose items.

Another quick infusion of fresh style for the new year: Nayak suggests spray-painting old furniture and frames in new colours. Her current favourite: Paint ornate frames and traditional wooden pieces in fresh white lacquer. It can be done in one day with little expense.

Staying On Task


To keep on schedule, commit to deadlines: Plan a home decor swap or holiday decoration swap with friends, Nayak says. If you have plans to trade stuff on a given date, you’re going to actually go through your home and weed out what you don’t want anymore. It’s also environmentally friendly and affordable.

Another great motivator: Plan a party. “My living room doesn’t get touched until I have a party planned. Then, something gets done,” says Burnham. “You’re probably not going to do it if you guys are hanging around in your pyjamas. But if people are coming over … It just works like that.”

Figure out the obstacles to doing what you want and find ways around them. Dreading decluttering and reorganizing your kitchen? Merge your desire to get healthy or lose weight with the desire to de-clutter and organize your kitchen. Use one resolution to help you stick to the other, says Nayak.

Outside Assistance


Spending money on help from a contractor or handyman may seem like a splurge, but an expert may be able to accomplish in a single day projects that would take you weeks. And a professional may be necessary to get the look you want.

Finally, keep expectations realistic. Burnham thinks of an ideal project in terms of a “triangle: good, fast, cheap. I tell clients, pick two. You cannot have all three.”

Your resolutions won’t all get accomplished perfectly in an instant, but if you stick with them and figure out what’s most important, you’ll see results.

Popularity: 49% [?]

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