Loading ...Toronto’s top real estate advertising and marketing executives gathered recently for a roundtable discussion on the state of their industry and the outlook was a fair bit rosier than it was one year earlier. Small wonder, as the city’s real estate market experienced a remarkable resurgence in the second half of 2009, one that made the economic downturn seem almost like a distant memory. Sales have continued strong into January.
Buyers are wiser, more educated and are shopping around for their options.  Rock-bottom interest rates and great bargains are key draws for many buyers.  Real estate marketers are taking full advantage of new technologies to entice potential buyers and are using social media channels of Twitter and Facebook to connect with purchasers. There has been strong purchasing confidence in the GTA market over the six months. For the full article, click here.
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