Home Staging Toronto � Toronto Home Staging Blog

The article below by Bill Johnston was recently published in the Toronto Sun.

Existing home sales in the Greater Toronto Area remained strong in February. There were 6,266 transactions reported through TorontoMLS® representing a 14% decline from the record result reported in February 2010. While not representing a record, February 2011 sales were 50% higher than the number reported in February 2009 during the recession and slightly higher than the average February sales over the previous ten years.

In my opinion, one of the key factors underlying the number of transactions we see in the resale home market is consumer confidence. If people are confident in their ability to purchase and pay for a home over the long term, sales levels will remain strong. Continued improvement in the GTA economy over the past year has arguably kept confidence levels high. We have seen steady growth in the number of people employed, the unemployment rate has receded markedly from the recessionary peak and income growth has accelerated.

RBC recently released the results of their annual Home Ownership Study. The results confirm what we have experienced in the housing market over the past year. The%age of Canadians who said they would likely purchase a home over the next two years was at 29% – down from 31% in 2010 (the highest level on record), but the second highest reading since 2006. The%age of Ontarians planning on purchasing a home over the next two years was slightly lower than the national average at 28%. I asked Jason Mercer, the Toronto Real Estate Board’s Senior Manager of Market Analysis to comment.

“The RBC survey results follow the trend we have seen recently in the GTA. Last year this time home sales were running well-above what the level of population dictated. In 2011 and 2012, the pace of sales is expected to be more sustainable, meaning in line with the expected level of population and population growth. Expect to see between 80,000 and 85,000 transactions through TorontoMLS® this year, and other 85,000 to 90,000 sales in 2012.”

I also asked Mr. Mercer to provide his views on the direction of price over the next couple of years. He is confident that we will continue to see growth through the end of 2012, albeit at a more subdued rate.

“Average existing home selling prices are expected to increase by 3-5% annually over the next two years. Even with expected mortgage rate hikes in 2011 and 2012, the share of the average GTA household’s income dedicated to mortgage principal and interest, property tax and utilities will remain manageable in relation to accepted lending standards,” continued Mercer.

“Recently, average price growth has also been supported by relatively tight market conditions. While sales have remained quite strong, the number of new listings has been low from a historic perspective. There has been enough competition between home buyers to promote price growth,” added Mercer.

Market conditions through the recession-recovery period between 2008 and the end of 2010 can certainly be characterized as volatile. Over the next two years, by most accounts, it seems like the housing market in the GTA is getting back to normal.

Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.

StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

StagingWorks has been voted Toronto’s top home stager by Toronto Life.





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