Staging Works

Home Staging Toronto Blog

Do your homework before listing your house

Posted by StagingWorks on June 17th, 2010

 The following article by Jennifer Wilson-Speedy was published recently in the Toronto Star and contains some great tips.

 

Thanks to a record number of “Sold” signs going up around the GTA in April, many homeowners are choosing real estate over renovating to achieve their dream home.

 

“I think people have confidence right now,” says realtor David Visentin of Love It or List It (Mondays at 9 p.m. and Thursdays at 11 p.m. on the W Network). We’re “seeing a lot more coming out on the market right now.”

 

In fact, Visentin, who handles the “list it” portion of the show, says it’s a “fantastic time” to sell in most parts of the city.

 

While eager sellers may be ready to stick that sale sign on the lawn immediately, Visentin cautions that even in a great market, it’s still important to do the legwork before letting potential buyers into your home.

 

The first step, he says, is for would-be sellers to consider their current situation and what comes next. “Think about what they want, where they are going to go . . . what they need to get out of their home,” he advises.

 

Once your priorities and plans for your future home are firmly in place, it’s time to focus on your current space. Start by finding out what your home is worth, suggests Visentin. “That usually takes getting three opinions of value,” he says. “A lot of people only get one (but) even if you decide on the realtor you’re going to use, get two more.”

 

Three sets of comparables “gives you a better chance of really understanding what your house is worth,” he explains. While you may end up with three copies of the same information, you could also get a better picture of what’s been sold recently in your neighbourhood and what buyers are looking for.

 

“The more information you can get, the better off you are,” he says, adding that you shouldn’t take anything into consideration that was sold more than a year ago.

 

A real estate agent you can trust is also key. When chatting with potential agents, “You need to question them a little bit. Find out where they sell, how long they’ve been selling in that area,” he says. Look for someone with experience who you feel you can trust, and who is also knowledgeable, prepared to negotiate on your behalf and is going to be there when you need them, suggests Visentin, noting that you don’t want to miss out on a home showing or offer presentation because your realtor is not available.

 

But the biggest mistake sellers make is “listing your home when it isn’t ready to be listed . . . when it doesn’t look the way it should.”

 

Even in a bustling market, you still want to make your home look as good as it can, he says, noting that even if you’re going to get six or seven offers, it’s worth putting in the extra effort to push all those offers a little higher — meaning your home might sell for thousands more.

 

And he says, “there are ways of making your home look better without spending money.” Perhaps the most important of these is decluttering.

 

“So many people don’t do it,” he says, telling the story of a home with beautiful kitchen counters covered with stuff. Despite the kitchen being fairly large, the clutter made his clients fear it wouldn’t be functional for them, so he ended up actually doing some clearing up during the showing to help give them a better idea of the space.

 

In addition to clutter making a space feel smaller, “People need to look at wall space, where they can put stuff – not where you put it,” he explains. Plus, “people fall in love with (the seller’s) stuff, and that leaves with them, so there’s no point leaving it out.”

 

Finally, he says, “always be out of the house. That doesn’t mean stay in the basement, that means get out.” He says that buyers tend to rush through the home when the owners are there. He also suggests you avoid talking to prospective buyers, because, if all goes well, this is a person you’re going to be negotiating with and you don’t want it to get personal. Instead, he says, “Let the real estate agent do their job.”

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve the GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell and get a free home staging estimate.   Or, contact us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 12% [?]

The five stages of home staging grief

Posted by StagingWorks on May 7th, 2010

The family photos had to go and the walls needed painting. After three decades in the same home, feelings were bound to run deep. (Karen Alton - Globe and Mail)

 

Back in the sixties, Dr. Elisabeth Kubler-Ross codified the five stages of grief to help us cope with the loss of a loved one. Recently, I discovered that the emotional turmoil of home staging plays out in a weirdly similar fashion. Trust me, there is a thin line between grief and interior decorating for a quick sale.

  

In both cases the first stage is shock and denial: What? Pictures of my family are not captivating to prospective home buyers?

 

Then comes anger: Are you kidding? We just painted the living room and dining room and front hall last year! Followed closely by bargaining: Okay. Fine. But if we strip the wallpaper, can we please, please, keep the blue walls?

 

Depression comes next: My whole life in this house has been a sham, so full of colour and memorabilia. Finally, there is acceptance. Reality crystallizes, you roll up your sleeves and sweat equity kicks in.

 

Sentiment aside, as with most people, our house is our biggest asset, our biggest investment. My husband and I needed the money out of our three-bedroom bungalow to move on with our lives post-retirement.

 

But having lived for 30 years in the same home, we were new to the not-so-gentle art of primping your house for the real estate market. We quickly learned there is a simple formula to the task of beautifying the old manse.

 

First, your house must be dehumanized (family photos packed away), decluttered and cleaned vigorously. Then it must be polished to a hard, minimalist shine with the walls painted, wallpaper stripped and furniture removed to reveal hardwood floors. Only then should the For Sale sign go on the lawn.

 

This is what the magazines reported and it’s what the professionals told us. We might be perfectly content living in our crowded, shabby nest (in fact we were), but if we wanted top dollar, in a timely fashion, we had better get out the rubber gloves, because the spiders on the windowsill and the clutter in the closets must go.

 

Clearly, our home stager had a practical eye. She waltzed through our house and suggested we repaint every room (except the powder room), replace all the wallpaper and ship out half our worldly goods to parts unspecified.

 

“You want prospective buyers to imagine their own stuff in the rooms,” she said, and prescribed neutral tones with names like Manchester Tan and Trendy Biscotti for the walls.

 

The colours were meant to create a contemporary feel, she wrote in her five-page report, “while adding warmth and spaciousness.” We knew she meant more warmth and an illusion of space to make the house show well and sell successfully, but as we were still then fixated on stage one (shock and denial), stripped down and tarted up is what we read between the lines.

 

Our real estate broker, a lovely woman who is also an old friend, was sympathetic. “If it makes you feel any better,” she said, “I felt like we were prostituting our own home when we sold it. It was rough. All I can say is, it works.”

 

I gave her three days to sell my house. We both laughed. She promised fresh flowers for the table. Did I mention the rule of three? Fresh flowers, fresh fruit and fresh baking – these are the sensual treats designed to complete any seduction, er, transaction.

 

So, the mop and the paintbrush came out, and a series of difficult choices reared their ugly heads: What goes into storage and what goes straight to the dump? Soul-destroying hardly covers it.

 

Even at stage five (acceptance), after three decades in the same home, feelings are bound to run deep. Would you throw away a pair of slippers just when they got comfortable? We grew to love our house with its rooms painted Chopin Blue and Wooded Path Green.

 

Thirty years is a long time to inhabit any dwelling in this transient world, but still I never dreamed it would be so difficult to entrust our house to professionals who must focus on the imperfections, not the context. Instead of a cozy family home they saw the dated wallpaper and quirky art and towering trees in the yard that only yesterday, it seems, were saplings bending in the wind.

 

But this was no time to get maudlin. The kids had married and moved on, with homes of their own. The dog was long dead. We have grandchildren, for heaven’s sake. My husband and I built a retirement home in a village in the country, a place where we can live the next phase of our lives, 30 years if we are lucky, close to nature in relative tranquillity.

 

There will be fewer stoplights (one, in fact), less pollution and a host of opportunities to play and display our quirks and idiosyncrasies before another home stager gets our call.

 

I guess you could say we finally achieved closure in our five stages of grief. Our house sold in two days.

  

  

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve downtown Toronto and the GTA.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell and get a free home staging estimate.   Or, contact us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 35% [?]

Designs for Living Home & Garden Show is March 12th – 14th

Posted by StagingWorks on March 5th, 2010

StagingWorks is Toronto’s premier home staging services company and offers a complete range of professional staging services to accommodate most budgets.  We service the GTA and surrounding areas.  Please visit our home staging portfolio for samples of our work.

 

The Designs for Living Home and Garden Show is March 12th – 14th in Hamilton.  For more information, visit http://www.thehomeshow.ca/.

Popularity: 48% [?]

Vacant Toronto Condo Staged – Sells for 3% Above Asking Price

Posted by StagingWorks on February 15th, 2010

If your objective is to maximize selling price, then staging your vacant property prior to listing it for sale is important.  Buyers have difficulty envisioning what a property’s full potential is, when all they see is an empty shell.

This is especially true for the downtown Toronto condo market, where often the condo construction has just been completed recently, and the unit has never been lived in.  In one of our recent projects, we staged one of these modest sized condos.  The top two photos show what the unit looked like before we started the project.

We staged the condo unit in one day.  The bottom four photos above show results after staging.

The condo unit sold in 14 days for 3% above the asking price.  By contrast, there are many other units in the same condo development, which have been listed for sale longer, and have not yet sold.

StagingWorks provides a full selection of professional condo staging services and vacant home staging services for Toronto and GTA sellers.  Visit our home staging portfolio for more sample of our work.

Of the hundreds of homes and condos listed for sale in Toronto and the GTA, how does yours compete? Does your property show to its full potential?  Let StagingWorks showcase your home for a successful sale.

Contact us for a free estimate today at (647) 409-2091 or anne@StagingWorks.ca

Popularity: 45% [?]

Ty Pennington offers tips on personalizing your space

Posted by StagingWorks on February 14th, 2010

Ty Pennington

StagingWorks provides a full selection of professional home staging services for Toronto and GTA sellers.  Visit our home staging portfolio for sample of our work.

Not planning on moving, StagingWorks provides a full range of interior styling services for home owners looking to update of upgrade their current space.

Ty Pennington of “Extreme Makeover: Home Edition” will be a celebrity guest presenter at the National Home Show on February 19th.  Below is a recent article from the Toronto Star.

February 12, 2010 (Toronto Star Article – Ryan Starr)

Ty Pennington reckons he could beat Mike Holmes in an arm wrestle.

Pennington might be a tad smaller than the formidable host of Holmes on Homes – whose big guns are recognizable to avid HGTV viewers – but the peppy front-man of Extreme Makeover: Home Edition insists muscles aren’t everything.

“What a lot of people don’t understand about the strength of an arm is that it’s not in the muscle, it’s in the tendons,” Pennington jokes over the phone from California. “I’m scrawny, but I’ve got a lot of strength in my tendons. So yeah, I could possibly win.”

Pennington will be in Toronto next week. Unfortunately, he won’t be here to go arm to arm with Canada’s beefy home improvement icon.

Instead he’ll be a celebrity guest presenter at the National Home Show, Feb. 19-28 at the Direct Energy Centre at Exhibition Place.

The event will feature more than 700 home and garden specialists offering handy advice and solutions for whatever projects homeowners might be planning for this year.

Pennington, who is slated to appear Friday, Feb. 19 (at 2 p.m. and at 6 p.m.), will cover a variety of topics during his presentation, helping attendees to map out their very own home makeovers.

Among other things, he’ll talk about how to personalize a room by using your own story as a source of inspiration.

“It’s becoming the kind of world where you walk into a home and it looks like the same furniture that the person two doors down bought from the same place,” Pennington says.

“It’s really important to personalize your home, whether it’s colours or textures that define your personality, or artwork that’s made out of pieces of instruments, which says that you play music, for example.

“So when you walk in, you can immediately feel the people who live there.”

Pennington will also discuss photography and how it can help add unique touches to a space.

“The camera has really become my favourite tool,” he says. “It’s everything to me. I use it to shoot nature: trees, flowers; things that give me inspiration to design.

“It’s about human nature, too,” he adds. “You can capture a moment and a person’s expression and you can bring that into a home and it adds life.”

In keeping with the spirit of the times, Pennington will talk about how to incorporate green elements into a home’s design.

“I think all home-product manufacturers are starting to realize that sustainability is a huge thing,” he says. “Bamboo flooring, concrete countertops, recycled stones – there are so many things out there now you can put into your home that aren’t damaging to the planet.”

The home has become a far more important place during the economic downturn, Pennington notes.

“(The recession) has definitely changed the way people look at their homes. Instead of just trying to fix up kitchens and bathrooms to turn around and sell, now it’s more about how do we make this work for us as a family?

“It’s all about personalizing; going for the ultimate game room because you’re going to be entertaining more at home. Or converting rooms – formal dining rooms are turning into offices or into spare bedrooms because you’re bringing in extra family members.”

Can anybody tackle a do-it-yourself project?

“I think everyone has the ability to do cosmetic redesigns: colour, texture or things that go on the walls,” Pennington says.

“But when it comes to the major stuff like plumbing and electrical, it’s best to leave those jobs to the professionals. You might learn a lot in the process (if you DIY), but chances are you end up paying twice because you have to fix the damage you did.”

Extreme Makeover: Home Edition, the popular ABC reality television series in which Pennington and his crew renovate homes for families in need, is currently in its seventh season.

Pennington admits playing host can be emotionally and physically draining, given the amount of travel involved in taping two shows in different locations at the same time.

“Being able to pull this thing off is pretty remarkable,” he says. “I think you have to be cut out for it, and you have to enjoy the gypsy life, because you’re on the road 300 days of the year.

“You sort of have to give up your home life to make sure that other people have a home life. I mean, I don’t even have a dog.”

The gratification outweighs the hardships in the end, though.

“The best part is knowing that the work you do has changed someone’s life; that it really does make a difference,” he says. “So it’s worth putting your life on hold for a bit.”

Pennington has been to Toronto once before, to tape the short-lived television series Wild Card.

“I was only there for a day and a half,” he says. “It’s so awesome – I’m excited about going back. It’s like going to Europe.”

This last comment draws a poorly contained snicker from his interviewer.

“You’re laughing,” Pennington says, “but there are some aspects of it that are very … well, it’s different from the States. It’s cool.”

For more show information, visit www.nationalhomeshow.com.

Popularity: 41% [?]

Benefits of Home Staging – A Critical Component of a Successful Sale

Posted by StagingWorks on January 22nd, 2010

The two top priorities for home sellers are ensuring that their property sells quickly and that they maximize their selling price (ie: equity) during the sale.

At StagingWorks, we believe that there are five key factors that determine how successful your home sale will be. These factors include:
* The prevailing market conditions
* Your location
* Your asking price
* The home presentation
* Your choice of realtor

Generally speaking, the market conditions when you sell and your current property’s location are factors beyond your control.

Elements more within your control are the asking price, how your home presents to potential buyers and choosing an effective realtor.

In this post, we’ll touch on the benefits home staging provides as an effective marketing tool to ensure that your home presents well to potential buyers.

The top five benefits professional home staging provides to Toronto sellers include:

1) Higher impact marketing material – which draw more showings

Staged homes present better in MLS photos, feature sheets and other marketing material. Higher impact photos create an immediate good impression and draw more showings.

2) Differentiation from competitive listings

Don’t forget that you have competition. Buyers have options. To effectively differentiate your listing, your home should ideally show better than alternative listings at the same asking price. Home staging ensure thay this occurs.

3) Sell for more

Think about it. It just makes sense. Buyers are looking for a property that they feel is “move in ready”. When buyers connect with your home, asking price typically becomes a secondary consideration.

On the other hand, if buyers feel that the home requires work, but the asking price has not been reduced accordingly, they will be expected a significant price reduction. You can take this issue off the table by ensuring your home looks its best and shows to its full potential.

4) Sell faster

Statistics show that staged homes sell on average twice as fast as homes that are not staged. A property that shows better attracts more buyers and increases the likelihood of selling more quickly.

5) Get peace of mind

Rest easy knowing that your home shows to its full potential.  Now, look forward to negotiation and closing the deal.

Popularity: 44% [?]

Top 5 Reasons to Stage Your Vacant House or Condo Before Listing

Posted by StagingWorks on January 16th, 2010

StagingWorks provides a full range of vacant home staging and vacant condo staging services.  We carry a complete rental inventory and have staging packages to accommodate most budgets.  Staging vacant homes and condos is our specialty.

The top five reasons you should consider staging your vacant house or condo before listing it for sale are:

1) Buyers don’t emotionally connect with an empty property.

2) Buyers can’t imagine what the property will look like once it is furnished and decorated.

3) At showings, buyers can’t see the full potential of the house or condo, if all they are viewing is an empty shell.

4) Buyers almost always have other options.

5) For the reasons above, vacant properties do not sell for as high a price as an occupied and well decorated, or staged house or condo.

Of the hundreds of homes and condos listed for sale in Toronto and the GTA, how does yours compete? Does your property show to its full potential?  Let StagingWorks showcase your home for a successful sale.

Contact us for a free estimate today at (647) 409-2091 or anne@StagingWorks.ca

Popularity: 49% [?]

How to choose the right home stager

Posted by StagingWorks on January 8th, 2010

Home owners today are well educated when it comes to the housing market.  There is no shortage of news coverage describing current market conditions, interest rates, and the newest trends in decor and design.

With shows such as The Stagers on HGTV, more people are beginning to realize the positive financial impact that professional home staging can have on their home sale.  Real estate experts agree that the presentation of a home is just as important as choosing the right realtor.

Ensuring that a home shows to its full potential is usually directly linked to the final selling price.  Whether the home needs minor edits or more significant makeover, home staging delivers sellers the high impact showings they need.  However, all home stagers are not created equal and choosing the right home staging company is critical to ensuring a smooth and successful sale.

At this point, there is no industry regulation.  There are a variety of training programs and designations, and these vary in their requirements.  Anne Bourne, owner of StagingWorks is a Canadian Staging Professional (CSP).  Trusting the staging of your home to a friend or family member who happens to have a “flare for design” is a large gamble and not recommended.

Below are ten tips to help you interview and select the right home stager.

1) You get what you pay for

Will the cost of the home stager’s work be reflected in the outcome?  Staging is an investment in more effectively marketing your home for sale.  Using an experienced home stager will deliver you superior results and translate to a more successful sale.  In staging you, generally get what you pay for. Be wary of the cheapest quote.  Home staging is a minor expense relative to a price reduction, which is typically in increments of $10,000 or more.

2) Practical Experience

Does the home stager have extensive practical experience?  How many homes have they staged – in your asking price range, in your neighbourhood?  Do they know what your home needs to look like to stand out from competitive listings in the area?

3) Look for an industry expert – not a hobbyist

Is the stager an expert in their field or a hobbyist?  Are they quoted in the media?  What is their reputation?  Do they work closely with well know realtors?  Are they really aware of what buyers are looking for in your neighbourhood?

4) Website

This is a good indication the stager’s sense of style and professionalism.  A good website should clearly explain the staging services the company offers.

5) Portfolio

A reputable home staging company should have a wide variety of photographs of actual projects they have completed.

6) Liability Insurance

The stager should have insurance.  If they do not, the home owner could be held liable for any damage or injury that may occur during the staging project.

7) Clear Contract

The contract should detail the work that will be done, what rooms are included, the staging date and the cost.  The contract should be clear and concise, with rental fees and other terms clearly outlined.

-8) Client Testimonials and References

An experienced, well-respected home stager will have client testimonials on their website, and will be pleased to provide references if required.

9) Range of services within your budget

Does the staging company provide services within your budget?  Do they have a complete range of rental items – furniture, art, accessories, etc.?  Do they work with painters, electricians, plumbers, cleaners, handymen and other trades people that can assist with preparing your home for sale, if required?

10) Professionalism

Are they honest and open with you about concerns they may have on home presentation issues that can negatively impact the sale of your property?  If they are a true professional, they will tactfully address any concerns a buyer will have with your home, including offensive smells, clutter or outdated furnishings.

Popularity: 49% [?]

Decorating for the Holiday Season

Posted by StagingWorks on December 21st, 2009

Having your home on the market during the holidays can be very stressful.  Eliminate some of that stress by keeping your holiday decorating very simple.  Try to think more “winter” than “Christmas”. 

Gorgeous glass vases filled with pine cones and a few silver balls make a lovely centre piece.  Lovely white candles on a silver plate are an elegant touch.   Keep a bag of salt or sand at the ready so that guests are safe when coming and leaving your home.  Buyers that may not be used to your walkway or stairs may slip.   Beautiful big urns that welcome your guests are a simple but impactful way to decorate the outdoor of your home.  White lights and a floodlight to accentuate the front door will help buyers find your home and give a great first impression.  

One of the best reasons to celebrate at this time of year is to enjoy spending time with those you love.  I hope that your holiday is simple yet beautiful, a memory that you can treasure for years to come.

Happy Holidays from StagingWorks,

Anne

Popularity: 28% [?]

Top 10 reasons you should choose StagingWorks before listing your Toronto home for sale

Posted by StagingWorks on December 13th, 2009

Interested in maximizing your price when you sell - click here for the top 10 reasons why you should contact us before listing your Toronto home for sale.

Popularity: 26% [?]