Staging Works

Home Staging Toronto Blog

Balanced market favours buyers

Posted by StagingWorks on July 11th, 2010

 

The following article from Mark Weisleder was published recently in the Toronto Star.

  

In the past few weeks, we have witnessed the resale housing market across the GTA — and in many respects right across Canada — start to balance out.

 

This is good news for buyers, who can now conduct the proper research necessary before making what may be the largest investment decision of their lives. It also means that sellers may have to work a little harder and be more accommodating to buyers when selling their homes.

 

For buyers, a balanced market means the following:

 

 Take the time to research the neighbourhood when a home comes up for sale. Walk the streets and talk to the neighbours. Ask questions. Such as whether homes in the area have experienced sewage back-ups or whether there are any termite problems. Be there early in the morning to determine how long your commute will be during rush hour. Ask if there are any unusual circumstances, such as a prior grow-op house, group home or even a registered pedophile in the area. You can assume that your seller will not volunteer this kind of information.

 

 Always make your purchase conditional on obtaining satisfactory financing. Even if you have been pre-qualified for a mortgage, you need to make sure that your lender is satisfied that your home is appraised for at least as much as you agreed to pay for it.

 

 Make the purchase conditional on being satisfied with the results of a professional home inspection. It is critical that you use a reputable home inspection company to do this inspection as they can save you potentially thousands of dollars in repair bills by pointing out in advance what problems that may exist.

 

 If you still have a home to sell, make your purchase conditional on your being able to sell your home within the next 30-60 days. Sellers will be more accommodating to this request in a balanced market. Otherwise, if you have trouble selling your home, you will have to carry mortgages on both homes for an extended period of time, which you may not be able to afford.

 

 Ask the sellers directly if they have experienced any problems with the home, such as basement or roof leaks or mould. Watch how the questions are answered. Most sellers will now refuse to sign property disclosure statements but they are required to respond truthfully. If the seller refuses to answer or acts suspiciously, then you need to discuss this with your home inspector and your real estate salesperson and adjust your offer as necessary.

 

For sellers, a balanced market means the following:

 

 Take the time before listing your home to properly stage it. Get advice as to which rooms need changes that will make the most impact on potential buyers.

 

 Consider having a pre-listing home inspection completed so that you can repair anything in advance that a buyer might find. Make the report available to any potential buyer. This will demonstrate more integrity to any potential buyer and will distinguish your home from other sellers.

 

 Avoid “testing the market” with a listing price that is 5 to 10 per cent higher than what your home should sell for. Make sure that you obtain a comparative market analysis from a professional salesperson in advance and then be realistic when they recommend a price. Ask any salesperson who you interview for statistics as to how long on average it takes to sell a home. The shorter the period, the better the proof that this salesperson knows how to properly price a home.

 

By following these simple principles, both buyers and sellers can succeed during a balanced market.

 

Mark Weisleder is a lawyer, author, course developer and public speaker for the real estate industry. Visit him online at www.markweisleder.com.

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.  

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 9% [?]

More balanced market conditions expected

Posted by StagingWorks on July 11th, 2010

The article below authored by Tom Lebour was published recently in the Star.

 

The Greater Toronto Area resale housing market has been very active in recent months. Sales in February, March and April all set monthly records. Last month, 9,470 homes changed hands and while not a record setting month, it is within one percent of May 2009′s 9,589 sales.

 

While last month’s figure surpassed May 2008′s 9,411 transactions, it was well off the 11,146 sales that took place in May 2007, which remains the strongest of all months on record.

 

Zeroing in on the specifics of last month’s numbers, there were 3,887 sales in the 416 and 5,583 transactions in the 905 region. Activity in the 416 area actually increased by nearly 3% from May 2009 when there were 3,777 sales. There was, however, a decline of nearly 4% in the 905 region compared to May 2009′s 5,812 transactions.

 

The 2,894 condominium purchases that took place comprised nearly 31% of all sales in May, while at this time a year ago condominium apartments comprised 29% of the month’s transactions. The condominium lifestyle is being embraced by growing numbers of homebuyers, likely due to the affordability and convenience it offers.

 

Although sales activity fell marginally short of last May’s result, prices have shown remarkably strong appreciation. Currently, the average price of a home in the GTA is $446,593, which represents an almost 13% increase over the May 2009 average price of $395,609. Price increases in both regions were comparable last month. In the 416, the average price of $493,265 rose nearly 14% from $432,478 a year ago. In the 905, the average price of $414,099 increased more than 11% from last April’s $371,649 average.

 

The strong sales and price growth we have seen in recent months was anticipated, given that many of this spring’s homebuyers have undertaken purchases before additional costs associated with rising interest rates and the July 1 implementation of the harmonized sales tax occur.

 

While the pace of activity has been brisk, with homes currently remaining on the market for an average of 22 days compared to an average of 35 days last May, the gap between sales and listings has begun to increase. There are now 25,414 homes available for sale throughout the GTA in contrast to 21,524 a year ago.

 

This pattern indicates that we will likely experience more balanced market conditions for the remainder of this year. If you’re planning on buying or selling a home in the coming months though, you need not be discouraged. Regardless of potential market conditions on the horizon, you can continue to achieve a favourable transaction by working with a local realtor. They can advise you on market conditions as every market is different, identify opportunities that suit your needs, and negotiate a favourable agreement on your behalf.

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.  

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 8% [?]

Toronto home sales down 23% in June

Posted by StagingWorks on July 11th, 2010

 

Average selling price up 8% over last year.

 

Greater Toronto Realtors reported 8,442 sales through the Multiple Listing Service® (MLS®) in June. This represented a 23 per cent decrease compared to the record 10,955 sales reported in June 2009. Sales for the second quarter of 2010 amounted to 28,810 – up one per cent annually. Year-to-date sales through June were up 23 per cent to 50,455 compared to the first six months of 2009.

 

“We experienced a record number of existing home sales during the first half of 2010, but these sales were weighted more towards the beginning of the year,” said Toronto Real Estate Board President Bill Johnston. “The pace of home sales has moderated from record levels over the past two months with the prospect of higher mortgage rates.”

 

The average price for June transactions was $435,034 – up eight per cent compared to the average of $403,972 recorded for June 2009.

 

“With more homes to choose from in the second quarter, many home buyers have been making less-aggressive offers. This has resulted in less upward pressure on the average selling price,” said Jason Mercer, TREB’s Senior Manager of Market Analysis. “The annual rate of average price growth in the second half of 2010 will be in the single digits.”

 

Median Price

 

In June, the median price was $367,750, from the $345,000 recorded during June of 2009.

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.  

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

 

Popularity: 8% [?]

Toronto home sales down 20% in the first half of June

Posted by StagingWorks on June 20th, 2010

Residential real estate listings up 21%.

 

Greater Toronto Realtors reported 4,139 sales through the Multiple Listing Service® (MLS®) during the first two weeks of June 2010. This represented a 20 per cent decrease compared to the 5,185 sales recorded during the same period in 2009. New listings increased by 21 per cent annually to 7,985.

 

“The pace of existing home sales in the GTA has slowed to more normal levels following a record-setting start to 2010,” said Toronto Real Estate Board President Tom Lebour.

 

“Due to higher mortgage carrying costs, sales in the second half of 2010 will not be as high as what was experienced during the last six months of 2009.”

 

The average price for June mid-month transactions was $437,039 – up seven per cent compared to the average of $407,716 recorded during the first 14 days of June 2009. “The seller’s market conditions experienced during the first few months of the year have given way to more balanced conditions. Home buyers are experiencing more choice,” said Jason Mercer, TREB’s Senior Manager of Market Analysis. “With more choice in the market place, price growth is starting to slow.”

 

Summary Of June Sales And Average Price

City of Toronto (sales -20.3% | price +4.0%)
2010 Sales: 1,681 | Average Price: $467,983
2009 Sales: 2,023 | Average Price: $449,946

Rest of GTA (sales -28.6% | price +9.2%)
2010 Sales: 2,458 | Average Price: $415,876
2009 Sales: 3,162 | Average Price: $380,698

All of GTA (sales -25.3% | price +7.2%)
2010 Sales: 4,139 | Average Price: $437,039
2009 Sales: 5,185 | Average Price: $407,716

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.   StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 17% [?]

House prices forecasted to fall

Posted by StagingWorks on June 20th, 2010

In a story recently run by CBC, the Canadian Real Estate Association forecasted that home prices will fall by 2.2 per cent next year. The agency expects the average price of a home in Canada to be $325,400 by the end of 2010, a 1.6 per cent increase over 2009’s level. Though still a gain, that’s well below the 5.4 per cent increase the agency was previously expecting for 2010.

 

But by 2011, the agency expects a 2.2 per cent decline in the average price. That’s because a slowdown in Ontario and British Columbia, the two largest housing markets in the country, will drag the national average down. All other provinces are forecast to post gains, CREA said.

 

“With interest rates soon expected to rise, Canada is widely believed to be entering a typical demand-driven downturn due to recent price increases and rising interest rates,” CREA chief economist Gregory Klump said.

 

Forecast of sales decline

 

Sales activity overall is forecast to slow. CREA now forecasts that 490,600 homes will be sold on its Multiple Listings Service this year. That’s 5.5 per cent higher than the level in 2009, but much lower than the agency was originally forecasting for 2010.

 

In 2011, an 8.5 per cent drop to 448,700 is expected.

 

New mortgage rules unveiled by Finance Minister Jim Flaherty in April aimed at curbing speculation are expected to “marginally impact” activity, the agency said.

 

Although mortgage rates have gone up and are expected to rise further, the association says the higher cost of borrowing will have a minimal impact on the market this year.

 

“Interest rates are expected to rise slowly and at a measured pace during a new era of government spending restraint, so home financing will remain within reach for many homebuyers,” CREA president Georges Pahud said.

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.   StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 25% [?]

Housing market to moderate: CMHC

Posted by StagingWorks on June 17th, 2010

The following article by Tony Wong was published recently in the Toronto Star.   Home staging is a key component to maximizing the selling price of your home.

 

Existing Toronto area home sales up 7% over last year

 

Sales of existing homes will hit six digits for the first time by the end of this year, creating a new record. But 2011 will look “quite different” as the market ratchets down, says a report by the Canada Mortgage and Housing Corporation released Wednesday. “The era of rock bottom mortgage rates is coming to an end and the red hot Greater Toronto Area housing market will begin to lose its steam,” said Shaun Hildebrand, senior market analyst for the CMHC.

 

The CMHC is forecasting that sales will pass the 100,000 mark for the first time to 101,000 by the end of 2010, while average prices will also increase to a record $444,000. The peak of the market was in 2007 when sales hit 95,000.

 

However, the federal housing agency is also warning that prices “could come down” sometime in late 2010 or 2011. But they are saying any declines will be minimal or short lived.

 

The CMHC expects the upward streak of price appreciation to continue into 2011 resulting in 16 consecutive years of increases. They are forecasting that prices will increase slightly by 1.7 per cent at the end of 2011.

 

The CMHC report is at odds with some other analysts including economist David Rosenberg who has said national prices are overvalued by as much as 30 per cent. The TD Bank recently revised their forecast to say that prices nationally will come down by 2.7 per cent instead of increasing next year. Their previous forecast was for a 1.6 per cent increase.

 

“There is a question of whether the bidding wars in Toronto have caused prices to overshoot,” said Hildebrand. “There is also the question of whether buyers will respond more negatively than expected to higher interest rates, but we think prices will likely hold.”

 

The CMHC says prices will likely flat line after 2011 as affordability becomes an issue.

 

“Five year mortgage rates will be a full percentage point higher by the end of the year. Combining higher rates with the new reality of average prices well above $400,000 will make the transition to homeownership more expensive,” said Hildebrand. “The erosion of affordability will cause delay for many first time buyers.”

 

For now, the market is showing few signs of a slow down, although more supply is evident.

 

In a separate report released by the Toronto Real Estate Board on Wednesday, existing home sales in the Toronto area market were up by 7 per cent in the first two weeks of May compared with the same time last year.

 

The board reported that 4,887 sales occurred through the Multiple Listing Service.

 

The average price for May mid month transactions was $448,641, up by 12 per cent compared with $399,811 last year.

 

One encouraging sign for buyers is that new listings are up by 48 per cent.

 

“The total number of homes currently listed in the GTA is now within a more normal range. As buyers benefit from more choice in the second half of 2010, average selling prices will grow at a slower pace,” said Jason Mercer, the board’s senior manager of market analysis.

 

The most fragile sector of the Toronto market continues to be high rise development, where the CMHC expects 17,000 condos will be completed in the Greater Toronto Area this year, with another 16,000 completed next year.

 

The CMHC expects 10,000 of these condominiums, purchased by investors will be placed back on the market over the next two years.

 

“The added supply will lead to softer price growth for high rise units relative to low rise homes,” said Hildebrand. “With fewer buyers competing for more homes, bidding wars will become less common and prices will face little upward pressure.”

 

Some mitigating factors in the Toronto economy include stronger income and job growth and higher net migration which will help to keep the market stable, said the CMHC.

 

Employment is expected to rise by 1.5 per cent in 2010 and wages by 2.5 per cent.

 

“These are pretty big numbers for the first year out of recession,” said Hildebrand.

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve the GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell and get a free home staging estimate.   Or, contact us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

 

Popularity: 18% [?]

Toronto resale home sales down 1% in May

Posted by StagingWorks on June 17th, 2010

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve the GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell and get a free home staging estimate.   Or, contact us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

 

Greater Toronto Realtors reported 9,470 sales through the Multiple Listing Service® (MLS®) in May, representing a one per cent dip from May 2009. In comparison to previous years, this was the third highest May sales result on record.

 

“The pace of transactions slowed in May following record-setting sales in February, March and April,” said Toronto Real Estate Board President Tom Lebour. “Buyers who otherwise would have been purchasing a home in May moved more quickly this year, likely to get ahead of mortgage rate hikes.”

 

New listings were up 38 per cent annually to 18,940. The average price for May transactions was $446,593 – up 13 per cent compared to the average of $395,609 recorded in May 2009.

 

“The gap between listings and sales has widened, which means there is more choice for buyers,” said Jason Mercer, TREB’s Senior Manager of Market Analysis. “The annual rate of price growth will slow in the second half of 2010, from the current double digit pace into the single digits.”

Popularity: 14% [?]

Do your homework before listing your house

Posted by StagingWorks on June 17th, 2010

 The following article by Jennifer Wilson-Speedy was published recently in the Toronto Star and contains some great tips.

 

Thanks to a record number of “Sold” signs going up around the GTA in April, many homeowners are choosing real estate over renovating to achieve their dream home.

 

“I think people have confidence right now,” says realtor David Visentin of Love It or List It (Mondays at 9 p.m. and Thursdays at 11 p.m. on the W Network). We’re “seeing a lot more coming out on the market right now.”

 

In fact, Visentin, who handles the “list it” portion of the show, says it’s a “fantastic time” to sell in most parts of the city.

 

While eager sellers may be ready to stick that sale sign on the lawn immediately, Visentin cautions that even in a great market, it’s still important to do the legwork before letting potential buyers into your home.

 

The first step, he says, is for would-be sellers to consider their current situation and what comes next. “Think about what they want, where they are going to go . . . what they need to get out of their home,” he advises.

 

Once your priorities and plans for your future home are firmly in place, it’s time to focus on your current space. Start by finding out what your home is worth, suggests Visentin. “That usually takes getting three opinions of value,” he says. “A lot of people only get one (but) even if you decide on the realtor you’re going to use, get two more.”

 

Three sets of comparables “gives you a better chance of really understanding what your house is worth,” he explains. While you may end up with three copies of the same information, you could also get a better picture of what’s been sold recently in your neighbourhood and what buyers are looking for.

 

“The more information you can get, the better off you are,” he says, adding that you shouldn’t take anything into consideration that was sold more than a year ago.

 

A real estate agent you can trust is also key. When chatting with potential agents, “You need to question them a little bit. Find out where they sell, how long they’ve been selling in that area,” he says. Look for someone with experience who you feel you can trust, and who is also knowledgeable, prepared to negotiate on your behalf and is going to be there when you need them, suggests Visentin, noting that you don’t want to miss out on a home showing or offer presentation because your realtor is not available.

 

But the biggest mistake sellers make is “listing your home when it isn’t ready to be listed . . . when it doesn’t look the way it should.”

 

Even in a bustling market, you still want to make your home look as good as it can, he says, noting that even if you’re going to get six or seven offers, it’s worth putting in the extra effort to push all those offers a little higher — meaning your home might sell for thousands more.

 

And he says, “there are ways of making your home look better without spending money.” Perhaps the most important of these is decluttering.

 

“So many people don’t do it,” he says, telling the story of a home with beautiful kitchen counters covered with stuff. Despite the kitchen being fairly large, the clutter made his clients fear it wouldn’t be functional for them, so he ended up actually doing some clearing up during the showing to help give them a better idea of the space.

 

In addition to clutter making a space feel smaller, “People need to look at wall space, where they can put stuff – not where you put it,” he explains. Plus, “people fall in love with (the seller’s) stuff, and that leaves with them, so there’s no point leaving it out.”

 

Finally, he says, “always be out of the house. That doesn’t mean stay in the basement, that means get out.” He says that buyers tend to rush through the home when the owners are there. He also suggests you avoid talking to prospective buyers, because, if all goes well, this is a person you’re going to be negotiating with and you don’t want it to get personal. Instead, he says, “Let the real estate agent do their job.”

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve the GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell and get a free home staging estimate.   Or, contact us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 12% [?]

StagingWorks stages Toronto home – Home Sells for $70,000 over asking price in 5 days

Posted by StagingWorks on May 15th, 2010

Looking to maximize the selling price of your Toronto or GTA home?

 

This family home was in need of some tender loving care.  With a very tight timeline and a stressed, overwhelmed home owner, the team at StagingWorks came to the rescue.  Some serious de-cluttering and cleaning were necessary in order to allow the property show to its full potential.  We added some lovely furniture, some beautiful art and accessories.  The once overwhelmed and anxious home owner was transformed along with her house.  She was delighted with the outcome.  The results - the home sold for $70, 000 over the asking price in 5 days

 

What makes a project like this one so satisfying for us is that we  made a difference and delivered a better financial outcome for our client.  We set a target, pulled out all the stops and completed an exceptional job on time and on budget.  In addition, we needed to be sensitive to the home owner, as she was exhausted from the weekes of packing and de-cluttering.   She was at her “wits end”.   We insisted she make herself a cup of tea and sit by her pool while we got to work.  Everthing turned out beautifully and we couldn’t be happier that this home owner can now relax and enjoy the results (and profit) of a job well done.  With some of the profit she made in selling this house she is now going to put in a beautiful kitchen at her new home.

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve the GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell and get a free home staging estimate.   Or, contact us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 31% [?]

Toronto home sales up 59% in April

Posted by StagingWorks on May 7th, 2010

Greater Toronto REALTORS® reported 10,898 sales through the Multiple Listing Service® (MLS®) in April, representing a 34 per cent increase compared to April 2009. There were also 20,683 new listings in April – a 59 per cent annual increase. Both the sales and new listings results amounted to new records for the month of April under the current Toronto Real Estate Board (TREB) boundaries.

 

“The GTA resale market is functioning properly. Sales were high as buyers continued to take advantage of affordable home ownership opportunities. Listings grew as home owners reacted to strong sales and price growth,” said Toronto Real Estate Board President Tom Lebour. “More balanced market conditions will result in sustainable rates of annual price growth in the second half of 2010.”

 

The average price for April transactions was $437,600 – up 13 per cent compared to the average of $385,641 recorded in April 2009.

 

“Home sales continue to be driven by many different segments of the market, with sales growth for all major home types in both the City of Toronto and surrounding 905 regions,” said Jason Mercer, TREB’s Senior Manager of Market Analysis. “Home sales will remain strong in the second half of 2010, but will slip from the current record pace as borrowing costs rise.”

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve the GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell and get a free home staging estimate.   Or, contact us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 22% [?]