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GTA Realtors Report December and 2010 Sales

Posted by StagingWorks on January 22nd, 2011

TREB reported December and full year 2010 sales.

Greater Toronto Realtors reported 4,395 existing home sales for the month of December, bringing the 2010 total to 86,170 – down by one per cent compared to 2009. “Market conditions were anything but uniform in 2010. We went from super-charged sales activity during the first four months of the year, to a marked drop-off in transactions in the summer and then in the fall saw sales climb back to levels that are sustainable over the longer term,” said TREB President Bill Johnston.

“New Federal Government-mandated mortgage lending guidelines, higher borrowing costs and misconceptions about the HST caused a pause in home buying in the summer. As it became clear that the HST was not applicable to the sale price of an existing home and buyers realized that home ownership remained affordable, market conditions improved,” continued Johnston.

The average home selling price in 2010 was $431,463 – up nine per cent in comparison to the 2009 average selling price of $395,460. In December, the average annual rate of price growth was five per cent.

“At the outset of 2010, we were experiencing annual rates of price growth at or near 20 per cent. This was the result of extremely tight market conditions coupled with the fact that we were comparing prices to the trough of the recession at the beginning of 2009,” said Jason Mercer, TREB’s Senior Manager of Market Analysis.

“Balanced market conditions in the second half of 2010 resulted in more moderate home price appreciation,” continued Mercer. “Expect the average selling price to grow at or below five per cent in 2011. With this type of growth, mortgage carrying costs for the average priced home in the GTA will remain affordable for a household earning an average income.”

Home sales in the GTA were spread across a number of different housing types in 2010. Detached homes accounted for 49 per cent of total sales. Condominium apartments accounted for an additional 25 per cent per cent of sales. Other housing types including townhomes and semi-detached houses accounted for the final 26 per cent. In some areas like TREB’s central districts the mix was quite different, with condominium apartments accounting for 61 per cent of total sales.

“Ownership housing is available in a diversity of types and price points across the GTA, allowing plenty of choice for first time buyers and experienced home buyers alike. This housing diversity is one factor that continues to make the GTA a popular choice for households and businesses,” concluded Johnston.


Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.
 
StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.
 
Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

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Ty Pennington offers tips on personalizing your space

Posted by StagingWorks on February 14th, 2010

Ty Pennington

StagingWorks provides a full selection of professional home staging services for Toronto and GTA sellers.  Visit our home staging portfolio for sample of our work.

Not planning on moving, StagingWorks provides a full range of interior styling services for home owners looking to update of upgrade their current space.

Ty Pennington of “Extreme Makeover: Home Edition” will be a celebrity guest presenter at the National Home Show on February 19th.  Below is a recent article from the Toronto Star.

February 12, 2010 (Toronto Star Article – Ryan Starr)

Ty Pennington reckons he could beat Mike Holmes in an arm wrestle.

Pennington might be a tad smaller than the formidable host of Holmes on Homes – whose big guns are recognizable to avid HGTV viewers – but the peppy front-man of Extreme Makeover: Home Edition insists muscles aren’t everything.

“What a lot of people don’t understand about the strength of an arm is that it’s not in the muscle, it’s in the tendons,” Pennington jokes over the phone from California. “I’m scrawny, but I’ve got a lot of strength in my tendons. So yeah, I could possibly win.”

Pennington will be in Toronto next week. Unfortunately, he won’t be here to go arm to arm with Canada’s beefy home improvement icon.

Instead he’ll be a celebrity guest presenter at the National Home Show, Feb. 19-28 at the Direct Energy Centre at Exhibition Place.

The event will feature more than 700 home and garden specialists offering handy advice and solutions for whatever projects homeowners might be planning for this year.

Pennington, who is slated to appear Friday, Feb. 19 (at 2 p.m. and at 6 p.m.), will cover a variety of topics during his presentation, helping attendees to map out their very own home makeovers.

Among other things, he’ll talk about how to personalize a room by using your own story as a source of inspiration.

“It’s becoming the kind of world where you walk into a home and it looks like the same furniture that the person two doors down bought from the same place,” Pennington says.

“It’s really important to personalize your home, whether it’s colours or textures that define your personality, or artwork that’s made out of pieces of instruments, which says that you play music, for example.

“So when you walk in, you can immediately feel the people who live there.”

Pennington will also discuss photography and how it can help add unique touches to a space.

“The camera has really become my favourite tool,” he says. “It’s everything to me. I use it to shoot nature: trees, flowers; things that give me inspiration to design.

“It’s about human nature, too,” he adds. “You can capture a moment and a person’s expression and you can bring that into a home and it adds life.”

In keeping with the spirit of the times, Pennington will talk about how to incorporate green elements into a home’s design.

“I think all home-product manufacturers are starting to realize that sustainability is a huge thing,” he says. “Bamboo flooring, concrete countertops, recycled stones – there are so many things out there now you can put into your home that aren’t damaging to the planet.”

The home has become a far more important place during the economic downturn, Pennington notes.

“(The recession) has definitely changed the way people look at their homes. Instead of just trying to fix up kitchens and bathrooms to turn around and sell, now it’s more about how do we make this work for us as a family?

“It’s all about personalizing; going for the ultimate game room because you’re going to be entertaining more at home. Or converting rooms – formal dining rooms are turning into offices or into spare bedrooms because you’re bringing in extra family members.”

Can anybody tackle a do-it-yourself project?

“I think everyone has the ability to do cosmetic redesigns: colour, texture or things that go on the walls,” Pennington says.

“But when it comes to the major stuff like plumbing and electrical, it’s best to leave those jobs to the professionals. You might learn a lot in the process (if you DIY), but chances are you end up paying twice because you have to fix the damage you did.”

Extreme Makeover: Home Edition, the popular ABC reality television series in which Pennington and his crew renovate homes for families in need, is currently in its seventh season.

Pennington admits playing host can be emotionally and physically draining, given the amount of travel involved in taping two shows in different locations at the same time.

“Being able to pull this thing off is pretty remarkable,” he says. “I think you have to be cut out for it, and you have to enjoy the gypsy life, because you’re on the road 300 days of the year.

“You sort of have to give up your home life to make sure that other people have a home life. I mean, I don’t even have a dog.”

The gratification outweighs the hardships in the end, though.

“The best part is knowing that the work you do has changed someone’s life; that it really does make a difference,” he says. “So it’s worth putting your life on hold for a bit.”

Pennington has been to Toronto once before, to tape the short-lived television series Wild Card.

“I was only there for a day and a half,” he says. “It’s so awesome – I’m excited about going back. It’s like going to Europe.”

This last comment draws a poorly contained snicker from his interviewer.

“You’re laughing,” Pennington says, “but there are some aspects of it that are very … well, it’s different from the States. It’s cool.”

For more show information, visit www.nationalhomeshow.com.

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Decorating for the Holiday Season

Posted by StagingWorks on December 21st, 2009

Having your home on the market during the holidays can be very stressful.  Eliminate some of that stress by keeping your holiday decorating very simple.  Try to think more “winter” than “Christmas”. 

Gorgeous glass vases filled with pine cones and a few silver balls make a lovely centre piece.  Lovely white candles on a silver plate are an elegant touch.   Keep a bag of salt or sand at the ready so that guests are safe when coming and leaving your home.  Buyers that may not be used to your walkway or stairs may slip.   Beautiful big urns that welcome your guests are a simple but impactful way to decorate the outdoor of your home.  White lights and a floodlight to accentuate the front door will help buyers find your home and give a great first impression.  

One of the best reasons to celebrate at this time of year is to enjoy spending time with those you love.  I hope that your holiday is simple yet beautiful, a memory that you can treasure for years to come.

Happy Holidays from StagingWorks,

Anne

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