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How to decorate with purple and plum

Posted by StagingWorks on December 22nd, 2011

The article below by Marta Gold was published in The Victoria Times Colonist on December 10, 2011.

This colour calls for discretion

Colour is a great way to brighten your home and add a spark of interest without undertaking a major renovation. But what colour?

At first blush, decorating with purple seems a daring move, best made by those with wild, animal-print rugs or exotic tapestries hanging on their walls.

But purple, in its varying shades and mixed with other colours, can be in turn conservative, contemporary and, yes, bold.

Rest assured, in any and all of its forms from lavender to eggplant, purple is popping up everywhere.

“Definitely this fall, the colour purple is really strong,” says Alana Schilf, owner of Inspired Home Interiors, where purple is visible in the barest hint of a not-quite-clear acrylic ghost chair, or the bolder shade of a boxy, upholstered chair.

The store even has a plum-coloured sectional sofa on order for its showroom, but that’s about as daring as most people will go with bigger pieces of furniture, says Schilf.

“Mostly we see it in smaller pieces and accessories like toss cushions,” she says.

Som Sourachit, owner of Posh at Home, says purple accents are a great way to add colour to a room. “We love colour here. We push for the daring,” she adds.

“I’ve noticed that a lot more people are more daring with colours right now, which is great. We need a dash of colour in our life.”

True colour thrill-seekers are mixing purple and pink, she says. Another great combination is purple and yellow.

White, too, fits easily into the mix. Add it and light grey to purple for a more contemporary feel, Sourachit says.

Schilf likes the combination of purple with black, or, unexpectedly, with brownygold shades.

“If you look toward nature, mountains are grey, but there’s also gold and other colours in the stone,” she says.

Using more natural tones mixed with greyish purples is a good way to prevent purple from becoming too garish, she adds.

Sourachit also likes to soften purple with a neutral. “If you have a stronger purple or a brighter purple, definitely grey will tone it down,” she advises. Those with more conservative tastes could try a grey sofa, add a purple throw and use an area rug in shades of grey and purple. “That doesn’t yell out purple too much, and then when you change it, all you have to do is change the throw and possibly change the area rug, too.”

Brighter purples should be reserved for accents such as bits of a rug, drapes or cushions, she adds. For example, the lighter purple drapes shown above, from Posh, along with splashes of purple and yellow in the throw cushions, brighten an otherwise neutral decor and are easy to switch with changing tastes.


Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.

StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

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Alarm bells sound over our house prices

Posted by StagingWorks on December 22nd, 2011

The following article by Susan Pigg was published on Moneyville on November 29, 2011.

It could well become the cocktail-party question of the holiday season: Is Canada’s gravity-defying housing market headed for a fall?

Britain’s venerable magazine The Economist says Canada is one of nine countries in the world where housing is overvalued by 25 per cent or more right now — and among four where prices are in line with those in the U.S. “at the peak of its bubble.”

The others are France, Australia and Belgium, it says under a headline that claims “the bursting of the global economic bubble is only halfway through.”

It’s the B-word being heard halfway around the world and comes in the wake of a recent Bank of America Merrill Lynch report that warned Toronto’s record-setting pace of condo construction could see a significant correction over the next two years.

Are the predictions alarmist, common sense or simply sour grapes from countries being crushed by the economic fallout of the subprime and euro zone crises?

“I think the (Canadian) housing boom is over,” says Benjamin Tal, deputy chief economist at CIBC World Markets Inc. who agrees that Canada’s housing sector is “overshooting.”

“The only question now is how do we correct? I think the most likely scenario is that the housing market will stagnate over the next three to four years” until prices fall back in line.

The Economist notes that much of the world’s economic woes can be traced back to years of unprecedented growth in house prices in countries such as the United States and Ireland, culminating with “the bursting of the biggest bubble in history.”

Home prices in the U.S. have dropped 34 per cent since 2006. In Ireland they’ve plummeted by almost half since the Celtic Tiger lost its roar.

In the last year alone, they’ve climbed 5.5 per cent across Canada according to October statistics.

“In some countries, such as Australia, Canada and Sweden, prices wobbled but then surged to new highs. As a result, many property markets are still looking uncomfortably overvalued,” the magazine claims.

Real estate watcher Ben Myers of Toronto’s Urbanation called The Economist’s methodology “flawed,” saying it’s too simplistic to properly assess the health of a market as regionally varied as Canada’s.

It also doesn’t take into account how the strength of our banking sector has made Canada a safe haven for investors looking to buy up hard assets like real estate. It’s estimated that some 45 to 60 per cent of the 43,000 condos now under construction across the GTA have been pre-purchased by investors, most of whom intend to hold and rent them out.

Given tough lending standards in Canada, there are very few homeowners — less than 5 per cent — at risk of being overextended on mortgages, statistics have shown. So it would take a “trigger” like escalating interest rates to send real estate prices crashing here, and they’re unlikely to start even edging up until 2013, says Tal.

That should give homeowners time to get their financial houses in order, and there are “encouraging signs” that’s happening.

The Canada Mortgage and Housing Corp. said Tuesday in its third-quarter report that the growth of mortgage loans has slowed to an average of $159,740 and the average equity level has climbed slightly to 45 per cent as homeowners focus on paying down mortgages.


Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.

StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

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Toronto Resale Market Up 17.5% in October

Posted by StagingWorks on November 6th, 2011

TREB reported 7,642 home sales through the TorontoMLS® in October 2011. This represented an increase of 17.5 per cent compared to the 6,504 transactions reported in October 2010.

Monthly sales data follow a recurring seasonal trend that should be removed before comparing monthly results within the same year. After adjusting for seasonality, the annualized rate of sales for October was 97,100, which was above the average of 90,700 for the first three quarters of 2011.

“The pace of October resale home transactions remained brisk in the GTA. This bodes well for a strong finish to 2011,” said Toronto Real Estate Board President Richard Silver. “Home buyers who found it difficult to make a deal in the spring and summer due to a shortage of listings have benefitted from increased supply in the fall.”

The average selling price through the TorontoMLS® in October was $478,137 – up eight per cent compared to October 2010.

“Sellers’ market conditions remain in place in many parts of the GTA. The result has been above-average annual rates of price growth for most home types,” said Jason Mercer, the Toronto Real Estate Board’s Senior Manager of Market Analysis. “Thanks to low interest rates, strong price growth has not substantially changed the positive affordability picture in the City of Toronto and surrounding regions.”



Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.

StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

Best of the City Toronto Home Staging

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StagingWorks interviewed by AOL’s WalletPop – What are the Costs of Hiring a Home Stager?

Posted by StagingWorks on May 12th, 2011


StagingWorks was recently interviewed by AOL’s WalletPop. See the interview anad article at the link below:

What are the costs of hiring a home stager?


Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.

StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

Best of the City Toronto Home Staging

Home Staging Toronto - Facebook

Please take 60 second to complete our poll on the left side of the screen.


Popularity: 47% [?]

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