Staging Works

Home Staging Toronto Blog

The buyer: In the driver’s seat

Posted by StagingWorks on August 29th, 2010

 

The article below by Tony Wong was published August 27th in the Star.

 

Bianca and Mike Raso purchased a home in Vaughan, just north of the city of Toronto, about 12 years ago. Over the years they’ve steadily seen their net worth increase as the housing market sailed upward.

 

But after having two children, the couple found they had outgrown their 2,000-square-foot home. Last winter they started searching for a bigger house with a larger backyard.

 

“We started looking just when the market was really active, so I kind of freaked out a bit over the prices,” said Raso, who works in the payroll department for the city of Toronto.

 

The market continued a frenzied march over the winter and into the spring, where prices and sales started to accelerate.

 

Raso thought she would be priced out of the market.

 

“We weren’t looking for a mansion, just some more room for our children, but anything that seemed reasonable just seemed so far out of range,” said Raso.

 

But timing can be everything. After a heated first half of the year when sales in the Greater Toronto Area broke records, the second half is shaping up to be a bust.

 

Analysts say many sales were pulled forward in the first half of the year as buyers tried to avoid the HST and more onerous restrictions on mortgages.

 

Existing home sales are down by 29 per cent in the first two weeks of August compared with the same time last year, while new home sales are down 42 per cent in July.

 

“Ontario’s housing market continued to slow in July with activity now well below the long term historical trend,” said a report by economist David Hobden for Central 1 this week. “The main sales negative is higher mortgage rates and other less stimulative financing terms which will squeeze our the lowest equity buyers.”

 

When Raso first entered the market last year, bidding wars were the norm for many properties. Not so in today’s market.

 

“You can really see there is a bit of a shift. Homes out there are sitting longer,” said Raso.

 

Realtor Steven Belitsky said buyers are also being much more picky, not just on price, but on conditions.

 

“They will ask for every little detail to be done after the home inspection report, it could be caulking a wall or replacing a showerhead, and the vendors are complying,” said Belitsky.

 

The TD Bank said this month that they expected to see a correction of about 10 per cent in average housing prices. Other analysts have said housing prices are as much as 25 per cent overvalued.

 

In the meantime, there seems to be a stand off between buyers and vendors. Vendors want yesterday’s prices. Buyers want to pay prices that reflect the new reality.

 

Transitional markets are tricky, say realtors, because not everyone is reading from the same page. Some vendors have already realized that they must lower pricing if their homes are going to move. Others are stubbornly holding on to what they feel their home is worth.

 

“Some people aren’t getting the message that prices are going lower,” says Raso. “But we can afford to wait.”

 

The couple bid on a home in Vaughan last week. The vendor was asking $709,000, and they bid under $700,000. the vendor refused to come down in price. The home also needed another $100,000 in work.

 

“If they’re not willing to deal, then I’m not willing to look,” said John Lee, an optician who is looking for a home in Mississauga.

 

Lee said he called off his search for a home last year when prices started going up and he didn’t want to be involved in bidding wars.

 

“I think the sellers have had a pretty good run. It’s been frustrating for over the last few years, so I think it’s time for buyer’s to get some love.”

 

It’s not hard to see why vendors are so spoiled. They’ve had a 14 year string of unbroken price increases since values started rising in 1996 when the average price of a home was $198,150. Today average prices are more than double that at $412,000 as many buyers have been priced out of the market.

 

“You’re still seeing some vendors out there holding on to what they think the value of their home is worth,” said Angie Foggia, a lawyer who is looking for an investment condominium property.

 

“But as a buyer my attitude has shifted toward expecting lower pricing, people are much more conservative with their money.”

 

Foggia said she looked at one condominium in Yorkville last week listing for $499,000, but decided it was overpriced. She is also looking at pre-construction units, particularly in the trendy King West area.

 

Analysts have said the condo sector is the most vulnerable part of the housing market because of potential overbuilding. There are more than 35,000 new units under completion in the GTA, with the bulk of occupancies taking place this year and next, giving buyers far more choice.

 

But with time on her side, Foggia has decided to sit back and take her time as the market ratchets down before pulling the trigger.

 

In May, she managed to time the market perfectly by selling her two year old condo at Yonge and Eglinton during the peak of the market. At the time it fetched the highest selling price for that particular floor plan, selling in three days with multiple offers.

 

As a result, she is in the catbird seat: Sold high, and now buying low.

 

“I wasn’t intentionally trying to sell before the market went down, it just worked out that way for me,” said Foggia. “I’m fortunate that at this point it’s certainly a much better time to be a buyer.”

 

 

Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.  

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

 

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

Best of the City   Toronto Life

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StagingWorks Stages Toronto Home – Home Sells for $100,000 over Asking Price

Posted by StagingWorks on June 20th, 2010

We recently staged a High Park area home, which sold for $100,000 over asking price in just a few days.

 

 

We re-arranged furniture, added a dining room table, artwork, area rugs and accessories and transformed this bachelor’s home into one that a buyer would instantly fall in love with.  And they did. 

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.   StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 30% [?]

North York home staged and sold in 5 days for $50,000 over asking price

Posted by StagingWorks on March 28th, 2010

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve the GTA and surrounding areas. 

 

Below is a vacant North York home that we recently staged.  The property sold in 5 days, with multiple offers, for $50,000 over asking price.

 

Toronto Home Staging | Home Staging Toronto 

 

Please visit our home staging portfolio for more samples of our work.  Contact us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca

 

 

Popularity: 37% [?]

Happy Family Day from StagingWorks

Posted by StagingWorks on February 15th, 2010

All the best for Family Day from StagingWorks.

StagingWorks is Toronto’s premier home staging services company and offers a complete range of professional staging services to accommodate most budgets.  We service the GTA and surrounding areas.  Please visit our home staging portfolio for samples of our work.

Popularity: 27% [?]

Following through on New Year’s resolutions for your home

Posted by StagingWorks on January 22nd, 2010

Some of us are still working on our resolutions for 2010.  Below is a good article on how to follow through on your home resolutions.

If you’re planning on updating the look of your current home or condo, StagingWorks has a complete range of interior styling services to accommodate most budgets.

If you’re planning on selling this year, ensure your home shows to its full potential.  StagingWorks offers a complete range of professional home staging services.

How to Follow Through on Home Resolutions

Toronto Star article (Melissa Rayworth)

It’s the season for resolutions, and for many people that means vowing to get their home in the best shape possible.

Whether it’s clearing out clutter, catching up on small repairs, bringing fresh style to a favourite room or organizing closets, many of us have home on the brain as the new year begins.

For interior designers, “the phone rings in January, after the holidays,” says Betsy Burnham, founder and principal designer at Burnham Design and Instant Space in Los Angeles. “People take stock and make resolutions. People get motivated, which is great.”

But how can you make sure those resolutions stick, and turn into real results?

Burnham and fellow interior designers Taniya Nayak, host of HGTV’s Destination Design, premiering in March, and Brian Patrick Flynn of TBS’ Movie and a Makeover offer strategies:

Think It Through


You may be feeling inspired to jump into projects right away, but these designers recommend taking time to think and plan.

Burnham suggests spending a weekend leafing through design magazines. Tear out photos of things you love, creating a stack of tearsheets that show what you really want your space to look like. “Any of your rooms can look like any of those rooms,” Burnham says, if you take the time to determine what you like and how to make it happen on your budget.

Flynn recommends searching your home for small spaces that aren’t being used well. Take a look at alcoves and corners of rooms, then brainstorm new uses for them. Nayak suggests photographing each room, then looking at the images as if the home belongs to someone else. You’ll view familiar spaces differently, with fresh eyes, she says.

Next, make a list of the jobs you really want to get to this year and determine the first steps you need to take for each. Schedule those first steps and gather any necessary tools or supplies. “You need to mentally prepare. Tell yourself, “OK, Saturday’s the day,’” and then don’t make any other plans,” Nayak says. “The more things you do to prepare, the more invested you are in making it happen.”

Not everything must be done in the first months of the year, say Burnham, but it’s important to set things in motion. “Think about timing,” she says. “Are your kids going to camp this summer, and would that be a great time to have a bit of upset around your house?”

In planning, Burnham says, “Be realistic. Try saying, ‘I’m gonna make sense out of my hall closet today,’ instead of saying, ‘I’m going to do all my closets today.’  If I say, ‘I’m going to redo this bathroom, that may not happen. But if I say, ‘I’m going to start by measuring, then I’m going to interview contractors,’ that gets done.”

Small Changes That Bring Fresh Style


If your resolution is to bring new style to your space, says Flynn, there are small changes you can make that will instantly freshen any room.

Start, he says, by pulling out unframed pieces of art or things that need new frames: “Yes, framing can be expensive and you may think, ‘Why am I putting money into something I already own?’ But right now, you’re not using it,” he says. “Take it to be framed, then when you get it back, next thing you know you’re finishing rooms because you’re so excited about the art.”

Try swapping the art in one room with art in another. Experiment with mixing styles. You can always move things back if you don’t love the new combinations.

“Redo your surfaces,” says Burnham. “Take everything off your coffee table, all the pretties, then rearrange. Move books, boxes, collections to new spots.” Also, she says, go through frames to update family pictures. Flynn also recommends adding trays and baskets to organize and coordinate loose items.

Another quick infusion of fresh style for the new year: Nayak suggests spray-painting old furniture and frames in new colours. Her current favourite: Paint ornate frames and traditional wooden pieces in fresh white lacquer. It can be done in one day with little expense.

Staying On Task


To keep on schedule, commit to deadlines: Plan a home decor swap or holiday decoration swap with friends, Nayak says. If you have plans to trade stuff on a given date, you’re going to actually go through your home and weed out what you don’t want anymore. It’s also environmentally friendly and affordable.

Another great motivator: Plan a party. “My living room doesn’t get touched until I have a party planned. Then, something gets done,” says Burnham. “You’re probably not going to do it if you guys are hanging around in your pyjamas. But if people are coming over … It just works like that.”

Figure out the obstacles to doing what you want and find ways around them. Dreading decluttering and reorganizing your kitchen? Merge your desire to get healthy or lose weight with the desire to de-clutter and organize your kitchen. Use one resolution to help you stick to the other, says Nayak.

Outside Assistance


Spending money on help from a contractor or handyman may seem like a splurge, but an expert may be able to accomplish in a single day projects that would take you weeks. And a professional may be necessary to get the look you want.

Finally, keep expectations realistic. Burnham thinks of an ideal project in terms of a “triangle: good, fast, cheap. I tell clients, pick two. You cannot have all three.”

Your resolutions won’t all get accomplished perfectly in an instant, but if you stick with them and figure out what’s most important, you’ll see results.

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