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Posted by StagingWorks on November 6th, 2011
Earlier this year, HomeGain.com released the results of its nationwide home improvement and home staging Home Sale Maximizer™ survey. Past findings from the survey have been a guide for thousands of home sellers in preparing their homes for sale.
HomeGain surveyed nearly 600 real estate agents nationwide to determine the top 10 low cost*, do-it-yourself home improvements for people getting their home ready to sell.
Home staging was #3 on the list and provided an ROI of 299%, according to the survey.
Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.
StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.
Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.
StagingWorks has been voted Toronto’s top home stager by Toronto Life.


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No Comments » Tags: condo staging, home stager toronto, home stagers toronto, home staging services, home staging toronto, toronto home stager, toronto home stagers, toronto home staging, toronto real estate, toronto real estate market, vacant condo staging, vacant home staging Posted in Home Staging Tips, Real Estate, Selling Your Home
Posted by StagingWorks on March 26th, 2011
The article below by Tony Wong was published in the Star on March 20th.
Tammy Siergersma spent most of the winter renovating a home in east Toronto. It was a big investment for the designer, who over the last decade has bought and gutted about half a dozen properties, each time making a profit as she put them on the market.
This time the project was much more personal. The property was within walking distance of her own house near the increasingly gentrified neighbourhood of Leslieville.
“It was much closer to home, and I know I would likely end up meeting the buyers at the No Frills, so the last thing you want them to do is complain about the place,” laughs Siergersma.
But with reports that the spring market may be weaker this year than last, and with Canadians up to their eyes in debt, Siergersma could be forgiven for wondering — are there any buyers left?
Spring is the ultimate barometer for the housing market, when buyers are venturing out once again after shaking off the shackles of winter. While the season doesn’t officially start till March, the hyper market of the last few years has seen activity generated as early as February.
So far sales have been trending down from last year’s record levels, but have been holding up better than expected. In the first half of March, sales in the Greater Toronto Area are down by 5 per cent compared with last year. The average price of a home is now $460,196, up 4.6 per cent from last March. But the million-dollar question for buyers and sellers is whether prices will hold. So far the current run-up in house prices has been one of the longest since the end of World War 11. Home prices have increased every year since 1996. But analysts are wondering whether this is the year that the party will stop.
“This spring should be reasonably vibrant, but the second half of the year could be a different story,” said Sal Guatieri, senior economist at BMO Capital Markets.
Many economists think the market is overvalued, but not all agree that a correction is in the cards. With the economy giving mixed signals, the experts are not in agreement. Forecasts range from a 25 per cent drop in housing prices to an increase of 5 per cent.
The consensus though, seems to be that the housing market is in for a relatively soft landing, although house prices aren’t going to be galloping ahead as they have in the past, with modest gains at best in the future.
“I think this spring is the last kick at the can,” said Benjamin Tal, senior economist for CIBC World Markets. “Next spring will definitely not be as good. After that we are in for a long period of maybe five to seven years of stagnating house prices.”
Tal says a “little stagnation” after 16 years of continuously rising prices in the GTA is probably not a bad thing.
Property prices in relation to incomes and rents are already much higher than long term averages, says Tal.
“In order for things to go back to normal levels you would either have a crash, or for prices to go flat.”
BMO’s Guatieri agrees that pricing will be constrained moving forward. The Bank is forecasting that the key overnight central bank rate will double from 1 per cent to 2 per cent by the end of the year which will put a further crimp in some budgets, especially for first time buyers.
New stringent mortgage regulations reducing amortizations that kicked in last week are also expected to take some buyers out of the market.
And by this time next year overnight rates could be as high as 3 per cent, according to some analysts.
That’s significant. According to a recent survey by the Canadian Association of Accredited Mortgage Professionals, about 4.5 per cent of variable mortgage rate holders said they couldn’t afford their payments if rates increased by just 100 basis points.
“My concern is that given relatively high house prices and high levels of consumer debt in Canada, as soon as interest rates begin to rise significantly, purchases of new and existing homes may decline rapidly, especially for first-time home buyers,” said John Andrew, a urban and regional planning professor at Queen’s University. “The relative equilibrium that currently exists in the market could quickly give way to a glut of houses for sale, due to a rapid drop in transactions.”
Guatieri says all bets are off if the economy dips back into recession. Global stock markets are in turmoil as Japan fights a potential nuclear disaster, while the Middle East faces an uncertain political future.
“If you have a situation where people start losing their jobs again, then that would be a trigger,” says the economist.
At home, Canadian debt-to-income levels are already at the highest in history, and equivalent to the United States. A combination of rising rates and job losses could be devastating.
However, Tal feels a crash is unlikely.
“Just because we are overvalued doesn’t mean we will correct. You need a catalyst. That could be a huge increase in interest rates, or it could be some kind of subprime loan situation that you had in the United States. None of that seems to be on the horizon.”
There are a few mitigating factors. On a macroeconomic level Canada is doing relatively well, and will likely top the Group of Seven economies with GDP growth.
“Economic conditions in Canada continue to improve. The unemployment rate is trending lower, employment levels are above pre-recession levels, wages are growing and financial conditions remain very easy,” said Bank of America Merrill Lynch in a report.
But no need to get cocky. Growth will still be weak.
“It’s really just a reverse beauty contest. We look the least ugly in many economic measures,” said Scotiabank chief economist Warren Jestin.
Still, the housing market in Canada has avoided the mess in the United States. And buyers and sellers this spring look like they’re in for a reasonably balanced market.
When Siergersma started her renovation business four years ago, every home sold for more than what she had bought it for. The current spring market will likely see that trend continue.
“There is still a lot of interest out there. People have the money in hand and they are ready to go,” she said. “I don’t know what’s going to happen in the future. But so far it’s been a great spring.”
When she first bought the property, it was in such bad condition that the appraiser from the bank assessed it as “unliveable.” The first bank wouldn’t advance a mortgage.
But more than $200,000 later, the detached home has been transformed from decrepit to designer chic.
After placing the home on the market two weeks ago, Siergersma had more than 90 buyers the first weekend of her open house. It sold conditionally this week for $695,000, the highest price on the street.
Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.
StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.
Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.
StagingWorks has been voted Toronto’s top home stager by Toronto Life.


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No Comments » Tags: condo staging services, home staging companies, home staging company, home staging services, home staging toronto, Toronto Condo Stager, toronto condo staging, toronto home staging, toronto home staging companies, toronto home staging company, toronto staging companies, toronto staging company, vacant condo staging, vacant home staging Posted in Real Estate, Renovation
Posted by StagingWorks on March 16th, 2011
The article below by Amy Fontinelle was published on Investopedia.com on March 14th.
Buying a home is a very emotional process, and allowing those emotions to get the best of you can cause you to make any number of mistakes.
Estimate the future value of your savings There are eight common emotional mistakes that people make when buying a home. Avoiding these pitfalls will help you find the best home-sweet-home.
Mistake 1: Falling in love with a house you can’t afford
Once you’ve fallen in love with a particular home, it’s hard to go back. You start dreaming about how great your life would be if you had all the wonderful things it offered – the lovely, tree-lined streets, the jetted bathtub, the spacious kitchen with professional-grade appliances. However, if you can’t or won’t be able to afford that house, you’re just hurting yourself. To avoid the temptation to get in over your head financially, or the disappointment of feeling like you’re settling for less than you deserve, it’s best to only look at homes in your price range.
Further, start your search at the low end of your price range – if what you find there satisfies you, there’s no need to go higher. Remember, when you buy another $10,000 worth of house, you’re not just paying an extra $10,000 – you’re paying an extra $10,000 plus interest, which might come out to double that amount or more over the life of your loan. You may be better off putting that money toward another purpose.
Mistake 2: Thinking that a particular house is the only one that will suit you
Unless you are a high-end buyer looking at custom homes, chances are that for any home you find that you like, there are quite a few others that are nearly identical to it. Most neighborhoods have multiple homes that are the same model. Further, most neighborhoods are full of homes that were all constructed by the same builder, so even if you can’t find an identical model for sale, you can probably find a house with many of the same features. If you’re considering a condo or townhouse, the odds are also in your favour.
Even when you have a long list of must-haves, there are probably several homes out there that can meet your needs. Another house in the same area might be similar enough to meet your needs but be less expensive. Likewise, you could find a similar model with more of the upgrades you’re looking for at a similar price.
Mistake 3: Being so desperate to become a homeowner that you buy a place that doesn’t suit you
When you’ve been looking for a while and you’re not seeing anything you like – or worse, you’re getting outbid on the houses you do want – it’s easy to start thinking that what you really want simply won’t happen. If you move into a house you’ll end up hating, the transaction costs to get rid of it will be costly. You’ll have to pay an agent’s commission (up to 5-6% of the sale price) and you’ll have to pay closing costs for the mortgage on your new house. You’ll also deal with the hassle and expense of moving yet again. If you decide not to move but to try to make the best of what you have, remember that alterations and renovations are expensive, time-consuming and stressful. The best advice is to wait if you have the luxury of time, or to correct your vision for your future to what you actually need, not want.
Mistake 4: Overlooking important flaws in the structure, appearance or location of the house
For any of the three reasons we just discussed, you might be tempted to ignore major problems with the house that will be difficult, expensive or impossible to change. Carefully consider your options before you make a commitment, and consider waiting until something better comes along. New houses come on the market every day.
Mistake 5: Thinking you’re a handyman when you’re not
Don’t buy a fixer-upper that’s more than you can handle in terms of time, money or ability. For example, if you think you can do the work yourself then realize you can’t once you get started, any repairs or upgrades you were planning to make will probably cost twice as much once you factor in the labour – and that may not be in your budget. Not to mention the costs involved to fix anything you may have started and the fees to replace the materials you wasted. Honestly evaluate your abilities, your budget and how soon you need to move before purchasing a property that isn’t move-in ready.
Mistake 6: Putting in an offer before carefully considering all the pros and cons of the property
In a hot market (or even a hot submarket, with dirt-cheap, bank-owned properties during a housing slump) it may be necessary to pull the trigger very quickly if you find a home you like. However, you have to balance the need to make a quick decision with the need to make sure the home will be right for you. Don’t neglect important steps like making sure the neighborhood feels safe at night as well as during the day and investigating possible noise issues like a nearby train. Ideally you’ll be able to take at least a night to sleep on the decision. How well you sleep that night and how you feel about the home in the morning will tell you a lot about whether the decision you’re about to make is the right one. Taking the time to consider the decision also gives you a chance to research how much the property is really worth and offer an appropriate price.
Mistake 7: Being too slow to pull the trigger
It’s a tough balancing act to make sure you make a careful decision yet don’t take too long to make it. Losing out on a property that you were almost ready to make an offer on because someone beat you to it can be heartbreaking. It can also have economic consequences. Let’s say you are self-employed. Perhaps for you more than anyone else, time is money. The more time and energy you have to take out of your normal activities to search for a house, the less time and energy you have available to work. Not dragging out the home buying process unnecessarily may be the best thing for your business, and the continued success of your business will be essential to paying the mortgage. If you don’t pull the trigger quickly, someone else might, and you’ll have to keep looking. Don’t underestimate how time-consuming and routine-disrupting house shopping can be. (A small business can increase your disposable income.
Mistake 8: Offering more than a house is worth
If there’s a lot of competition in your market and you find a place you really like, it’s all too easy to get sucked into a bidding war – or to try to preempt a bidding war by offering a high price in the first place. There are a couple of potential problems with this. First, if the house doesn’t appraise at or above the amount of your offer, the bank won’t give you the loan unless the seller reduces the price or you pay cash for the difference. If this happens, the shortfall on your bid as opposed to your mortgage will have to be paid out of pocket. Second, when you go to sell the house, if market conditions are similar to or worse than they were when you purchased, you may find yourself upside down on the mortgage and unable to sell. Make sure the purchase price for the home you buy is reasonable for both the house and the location by examining comparable sales and getting your agent’s opinion before making an offer.
Conclusion
Even knowing all of these things, it’s still hard to act on them. You may still find yourself making decisions based on emotion during the home-buying process. Slow down, overcome your emotions and, ultimately, make a home-purchase decision that’s good for both your feelings and your finances.
Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.
StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.
Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.
StagingWorks has been voted Toronto’s top home stager by Toronto Life.


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Popularity: 10% [?]
No Comments » Tags: Aurora Home Staging, condo stager, home stager toronto, home stagers, Home Staging, Home Staging in Toronto, home staging services, home staging toronto, selling toronto condo, selling your home, staging toronto condo, Toronto Condo Stager, toronto home staging, toronto real estate trends, vacant condo staging, vacant home staging Posted in Real Estate
Posted by StagingWorks on March 15th, 2011
The article below by Howaida Sorour was published March 9th in the Globe and Mail.
Canadian new home prices rose more than expected in January and hit a record high, but the pace of growth was the slowest since March, adding to evidence that the housing sector is starting to cool.
Statistics Canada’s new housing price index, released Wednesday, rose 0.2 per cent in January from December. Analysts in a Reuters poll had forecast a 0.1-per-cent increase, following a 0.1-per-cent gain in December.
Compared with January 2010, prices were up 1.9 per cent, easing from a 2.1 per cent year-on-year gain in December. It was the smallest annual rise since March.
After taking a brief hit from the financial crisis, Canada’s housing market bounced back strongly in 2009 and helped drive the economy out of recession, fueled by low mortgage rates and relatively healthy banking sector.
But double-digit price gains seen in late 2009 and early 2010 worried policymakers and prompted the Canadian government to tighten mortgage rules. Three interest rate hikes by the Bank of Canada last year also helped cool demand.
Analysts expect more rate increases this year and say the lagging impact of tighter mortgage rules will further drag on the housing sector. Economic recovery in Canada is now expected to be driven less by housing and more by business investment and export growth.
Earlier this week Statscan reported that the overall value of Canadian building permits dropped by 5.1 per cent in January from December, mainly due to a fall in applications for permits for condominium buildings.
The January new-home price data showed the biggest increase in Winnipeg, Manitoba, up 0.7 per cent, as builders introduced new list prices at the start of the year.
Prices climbed in nine of the 21 cities surveyed, with gains recorded in Toronto and Oshawa, Ontario, as well as in Quebec City and Montreal. Prices were flat in nine cities and edged down in three.
Separately, a poll released by Royal Bank of Canada , the country’s largest lender, Wednesday showed Canadians are assiduously paying down their mortgages and are confident they have the means to weather a drop in house prices.
It showed almost three-quarters of Canadians, or 73 per cent, believe that they or their families are well-positioned in the event of a home-price fall.
Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.
StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.
Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.
StagingWorks has been voted Toronto’s top home stager by Toronto Life.


Please take 60 second to complete our poll on the left side of the screen.
Popularity: 9% [?]
No Comments » Tags: Aurora Home Staging, condo staging, condo staging services, condo staging toronto, home renovation, home stager toronto, home stagers, home staging services, home staging toronto, toronto home staging, toronto staging blog, vacant home staging Posted in Real Estate
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