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Home Staging Toronto Blog

Home Staging Helps Sell Toronto Homes for More

Posted by StagingWorks on August 29th, 2010

 

The two top priorities for home sellers are ensuring that their property sells quickly and that they maximize their selling price (ie: equity) during the sale.

 

At StagingWorks, we believe that there are five key factors that determine how successful your home sale will be. These factors include:
* The prevailing market conditions
* Your location
* Your asking price
* The home presentation
* Your choice of realtor

 

Generally speaking, the market conditions when you sell and your current property’s location are factors beyond your control.

 

Elements more within your control are the asking price, how your home presents to potential buyers and choosing an effective realtor.

 

In this post, we’ll touch on the benefits home staging provides as an effective marketing tool to ensure that your home presents well to potential buyers.

 

The top five benefits professional home staging provides to Toronto sellers include:

 

1) Higher impact marketing material – which draw more showings

Staged homes present better in MLS photos, feature sheets and other marketing material. Higher impact photos create an immediate good impression and draw more showings.

 

2) Differentiation from competitive listings

Don’t forget that you have competition. Buyers have options. To effectively differentiate your listing, your home should ideally show better than alternative listings at the same asking price. Home staging ensure thay this occurs.

 

3) Sell for more

Think about it. It just makes sense. Buyers are looking for a property that they feel is “move in ready”. When buyers connect with your home, asking price typically becomes a secondary consideration.

 

On the other hand, if buyers feel that the home requires work, but the asking price has not been reduced accordingly, they will be expected a significant price reduction. You can take this issue off the table by ensuring your home looks its best and shows to its full potential.

 

4) Sell faster

Statistics show that staged homes sell on average twice as fast as homes that are not staged. A property that shows better attracts more buyers and increases the likelihood of selling more quickly.

 

5) Get peace of mind

Rest easy knowing that your home shows to its full potential.  Now, look forward to negotiation and closing the deal.

 

 

Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.  

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

 

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

Best of the City   Toronto Life

Popularity: 4% [?]

10 Best Kept Secrets for Selling Your Toronto Home

Posted by StagingWorks on August 29th, 2010

 

See the following link for the 10 best secrets for selling your Toronto home:

http://www.stagingworks.ca/home-staging-toronto-blog/10-best-kept-secrets-for-selling-your-home/

 

Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.  

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

 

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

Best of the City   Toronto Life

Popularity: 4% [?]

The buyer: In the driver’s seat

Posted by StagingWorks on August 29th, 2010

 

The article below by Tony Wong was published August 27th in the Star.

 

Bianca and Mike Raso purchased a home in Vaughan, just north of the city of Toronto, about 12 years ago. Over the years they’ve steadily seen their net worth increase as the housing market sailed upward.

 

But after having two children, the couple found they had outgrown their 2,000-square-foot home. Last winter they started searching for a bigger house with a larger backyard.

 

“We started looking just when the market was really active, so I kind of freaked out a bit over the prices,” said Raso, who works in the payroll department for the city of Toronto.

 

The market continued a frenzied march over the winter and into the spring, where prices and sales started to accelerate.

 

Raso thought she would be priced out of the market.

 

“We weren’t looking for a mansion, just some more room for our children, but anything that seemed reasonable just seemed so far out of range,” said Raso.

 

But timing can be everything. After a heated first half of the year when sales in the Greater Toronto Area broke records, the second half is shaping up to be a bust.

 

Analysts say many sales were pulled forward in the first half of the year as buyers tried to avoid the HST and more onerous restrictions on mortgages.

 

Existing home sales are down by 29 per cent in the first two weeks of August compared with the same time last year, while new home sales are down 42 per cent in July.

 

“Ontario’s housing market continued to slow in July with activity now well below the long term historical trend,” said a report by economist David Hobden for Central 1 this week. “The main sales negative is higher mortgage rates and other less stimulative financing terms which will squeeze our the lowest equity buyers.”

 

When Raso first entered the market last year, bidding wars were the norm for many properties. Not so in today’s market.

 

“You can really see there is a bit of a shift. Homes out there are sitting longer,” said Raso.

 

Realtor Steven Belitsky said buyers are also being much more picky, not just on price, but on conditions.

 

“They will ask for every little detail to be done after the home inspection report, it could be caulking a wall or replacing a showerhead, and the vendors are complying,” said Belitsky.

 

The TD Bank said this month that they expected to see a correction of about 10 per cent in average housing prices. Other analysts have said housing prices are as much as 25 per cent overvalued.

 

In the meantime, there seems to be a stand off between buyers and vendors. Vendors want yesterday’s prices. Buyers want to pay prices that reflect the new reality.

 

Transitional markets are tricky, say realtors, because not everyone is reading from the same page. Some vendors have already realized that they must lower pricing if their homes are going to move. Others are stubbornly holding on to what they feel their home is worth.

 

“Some people aren’t getting the message that prices are going lower,” says Raso. “But we can afford to wait.”

 

The couple bid on a home in Vaughan last week. The vendor was asking $709,000, and they bid under $700,000. the vendor refused to come down in price. The home also needed another $100,000 in work.

 

“If they’re not willing to deal, then I’m not willing to look,” said John Lee, an optician who is looking for a home in Mississauga.

 

Lee said he called off his search for a home last year when prices started going up and he didn’t want to be involved in bidding wars.

 

“I think the sellers have had a pretty good run. It’s been frustrating for over the last few years, so I think it’s time for buyer’s to get some love.”

 

It’s not hard to see why vendors are so spoiled. They’ve had a 14 year string of unbroken price increases since values started rising in 1996 when the average price of a home was $198,150. Today average prices are more than double that at $412,000 as many buyers have been priced out of the market.

 

“You’re still seeing some vendors out there holding on to what they think the value of their home is worth,” said Angie Foggia, a lawyer who is looking for an investment condominium property.

 

“But as a buyer my attitude has shifted toward expecting lower pricing, people are much more conservative with their money.”

 

Foggia said she looked at one condominium in Yorkville last week listing for $499,000, but decided it was overpriced. She is also looking at pre-construction units, particularly in the trendy King West area.

 

Analysts have said the condo sector is the most vulnerable part of the housing market because of potential overbuilding. There are more than 35,000 new units under completion in the GTA, with the bulk of occupancies taking place this year and next, giving buyers far more choice.

 

But with time on her side, Foggia has decided to sit back and take her time as the market ratchets down before pulling the trigger.

 

In May, she managed to time the market perfectly by selling her two year old condo at Yonge and Eglinton during the peak of the market. At the time it fetched the highest selling price for that particular floor plan, selling in three days with multiple offers.

 

As a result, she is in the catbird seat: Sold high, and now buying low.

 

“I wasn’t intentionally trying to sell before the market went down, it just worked out that way for me,” said Foggia. “I’m fortunate that at this point it’s certainly a much better time to be a buyer.”

 

 

Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.  

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

 

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

Best of the City   Toronto Life

Popularity: 6% [?]

Toronto home sales down 20% in the first half of June

Posted by StagingWorks on June 20th, 2010

Residential real estate listings up 21%.

 

Greater Toronto Realtors reported 4,139 sales through the Multiple Listing Service® (MLS®) during the first two weeks of June 2010. This represented a 20 per cent decrease compared to the 5,185 sales recorded during the same period in 2009. New listings increased by 21 per cent annually to 7,985.

 

“The pace of existing home sales in the GTA has slowed to more normal levels following a record-setting start to 2010,” said Toronto Real Estate Board President Tom Lebour.

 

“Due to higher mortgage carrying costs, sales in the second half of 2010 will not be as high as what was experienced during the last six months of 2009.”

 

The average price for June mid-month transactions was $437,039 – up seven per cent compared to the average of $407,716 recorded during the first 14 days of June 2009. “The seller’s market conditions experienced during the first few months of the year have given way to more balanced conditions. Home buyers are experiencing more choice,” said Jason Mercer, TREB’s Senior Manager of Market Analysis. “With more choice in the market place, price growth is starting to slow.”

 

Summary Of June Sales And Average Price

City of Toronto (sales -20.3% | price +4.0%)
2010 Sales: 1,681 | Average Price: $467,983
2009 Sales: 2,023 | Average Price: $449,946

Rest of GTA (sales -28.6% | price +9.2%)
2010 Sales: 2,458 | Average Price: $415,876
2009 Sales: 3,162 | Average Price: $380,698

All of GTA (sales -25.3% | price +7.2%)
2010 Sales: 4,139 | Average Price: $437,039
2009 Sales: 5,185 | Average Price: $407,716

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.   StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 27% [?]

Toronto’s tale of two towers

Posted by StagingWorks on May 7th, 2010

Two new condo projects – the Aura and One Bloor – have the city abuzz with talk of urban renewal (By Martin Slofstra – Toronto Sun)


When the builder of Aura officially broke ground during a special ceremony recently, it was hard not to focus on the obvious. The tower, when complete, will be a monumental addition to Toronto’s urban landscape, and at 75 storeys, will officially become Canada’s tallest condo.

 

The site’s developer, however, seemed less focused on the building’s immense size than with goings-on in the immediate neighbourhood.

 

“The real story is what is going to happen to Yonge St.,” Michael La Brier, president of Canderel Stoneridge Equity Group, developer of the project, said at the ground-breaking event. At present, with its strip joints and tattoo parlours, the area “is a bit of a disaster.”

 

But with its 931 condominium suites totalling over 1.3 million square feet, Aura will provide a much-needed boost to the area, La Brier believes.

 

Being built at the corner of Yonge and Gerrard St., Aura will include world-class retail stores at its base and a sky lobby with a two-storey glass-enclosed public gallery filled with light overlooking a three-acre green space at historic College Park. The message being sent is clear. Yonge St. is undergoing a revival, and it can’t happen fast enough.

 

Already, the building is 98% sold. (A luxurious 75th-floor, 11,370-sq.-ft. penthouse suite selling for $17.5 million is still on the market.)

 

While it remains to be seen what effect the Aura project will have on the Yonge St. revitalization effort, the mood among the developer and politicians is upbeat.

 

Mayor David Miller, who spoke at the opening event, sees the Aura development as not only integral to the area’s revitalization, but part of “a building boom the likes of which the city has never seen before.”

 

Aura - Condos at College Park

 

And the kick-off of Aura comes right on the heels of the relaunch of another major development, Great Gulf’s prestigious One Bloor high-rise on the southwest corner of Bloor and Yonge.

 

At 58 storeys and with 690 suites, One Bloor promises close access to world-class shopping at Yorkville, two storeys of prime retail at the building’s base and 27,000 sq. ft. of resort-inspired amenities, its developer says.

 

At the re-opening of One Bloor in late March, there was a similar strong sense that this condo project could do much to improve the livability of the area.

 

David Pontarini of Hariri Pontarini Architects said he literally spent months scanning the world, looking at projects in New York, Chicago, San Francisco and Paris, before deciding how he could “add to the Toronto skyline at such a significant address.” Indeed a big selling feature of One Bloor is its design, described as “respecting the urban fabric of the area with its simple silhouette that is sensuously sculpted with piano curves to evoke a warm modernism.”

 

The hype not withstanding, what the two buildings have done at minimum is spawn a budding sense of optimism, say observers, especially given that both projects are selling well despite being launched in 2008, when the condominium market was dealt a big blow by the global economic recession and financial meltdown.

 

The initial developer of One Bloor faced receivership before Great Gulf came along to rescue the project.

 

That’s all in the past now.

 

The two projects in question can best be described as “signature” buildings that will define their locations for a very, very long time to come, says Stephen Dupuis, CEO of the Building Industry and Land Development Association (BILD).

 

Dupuis expects the benefits will go well beyond the immediate Yonge St. area.

 

“As tall, beautiful and well located as these buildings are, they are only part of the urban revival that is sweeping across the city – north, south, east and west – revitalizing the city, creating jobs and enhancing the city’s tax base,” he says.

 

There is no question, says Dupuis, “these buildings will spur further redevelopment along Yonge St., as will all the other new condo buildings in all the other parts of the city.”

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve downtown Toronto and the GTA.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell and get a free home staging estimate.   Or, contact us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 21% [?]