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How to decorate with purple and plum

Posted by StagingWorks on December 22nd, 2011

The article below by Marta Gold was published in The Victoria Times Colonist on December 10, 2011.

This colour calls for discretion

Colour is a great way to brighten your home and add a spark of interest without undertaking a major renovation. But what colour?

At first blush, decorating with purple seems a daring move, best made by those with wild, animal-print rugs or exotic tapestries hanging on their walls.

But purple, in its varying shades and mixed with other colours, can be in turn conservative, contemporary and, yes, bold.

Rest assured, in any and all of its forms from lavender to eggplant, purple is popping up everywhere.

“Definitely this fall, the colour purple is really strong,” says Alana Schilf, owner of Inspired Home Interiors, where purple is visible in the barest hint of a not-quite-clear acrylic ghost chair, or the bolder shade of a boxy, upholstered chair.

The store even has a plum-coloured sectional sofa on order for its showroom, but that’s about as daring as most people will go with bigger pieces of furniture, says Schilf.

“Mostly we see it in smaller pieces and accessories like toss cushions,” she says.

Som Sourachit, owner of Posh at Home, says purple accents are a great way to add colour to a room. “We love colour here. We push for the daring,” she adds.

“I’ve noticed that a lot more people are more daring with colours right now, which is great. We need a dash of colour in our life.”

True colour thrill-seekers are mixing purple and pink, she says. Another great combination is purple and yellow.

White, too, fits easily into the mix. Add it and light grey to purple for a more contemporary feel, Sourachit says.

Schilf likes the combination of purple with black, or, unexpectedly, with brownygold shades.

“If you look toward nature, mountains are grey, but there’s also gold and other colours in the stone,” she says.

Using more natural tones mixed with greyish purples is a good way to prevent purple from becoming too garish, she adds.

Sourachit also likes to soften purple with a neutral. “If you have a stronger purple or a brighter purple, definitely grey will tone it down,” she advises. Those with more conservative tastes could try a grey sofa, add a purple throw and use an area rug in shades of grey and purple. “That doesn’t yell out purple too much, and then when you change it, all you have to do is change the throw and possibly change the area rug, too.”

Brighter purples should be reserved for accents such as bits of a rug, drapes or cushions, she adds. For example, the lighter purple drapes shown above, from Posh, along with splashes of purple and yellow in the throw cushions, brighten an otherwise neutral decor and are easy to switch with changing tastes.


Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.

StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

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Toronto housing sales remain strong

Posted by StagingWorks on November 22nd, 2011

The article below by Susan Pigg was published in the Star on Tuesday November 15, 2011.

There may be widespread economic panic in the rest of the world, but Toronto’s housing market keeps plowing ahead unscathed:

Consider these numbers:

• $478,137: The average price of a house in the GTA in October, up almost 8 per cent from $443,633 at this time last year, according to the Canadian Real Estate Board.

• $362,899: The national average price of a house, up 5.5 per cent from October, 2010.

• 16: The number of bids Monday on a Cleveland St. detached house in Toronto’s Yonge-Davisville area which sold for $146,000 over its $839,000 asking price.

“There was no shortage of headline news in October about global financial market volatility and economic uncertainty, but it doesn’t appear to have dampened homebuyers’ spirits,” said Gary Morse, president of the Canadian Real Estate Board in explaining why resale house buying activity picked up again in October after a strong September.

Realtors say they continue to see “cautiously optimistic” homebuyers buoyed by continuing low interest rates and Canada’s resiliency through the global economic crisis.

The only slight downturn appears to be in the high-end market — homes listed for more than $2 million — where both buyers and sellers tend to be more heavily employed in sectors with closer ties to global stock markets.

While a substantive increase in new listings has helped ease the bidding wars and upward pressure on prices that plagued the Toronto market in the spring, realtors say, competition remains fierce in some prime neighbourhoods.

Midtown realtor Richard Byford says he was “pleasantly surprised” to see about 70 couples, many with babes in arms, file through a weekend open house at the three-bedroom Cleveland St. home in Davisville Village he had listed for $839,000. But his jaw dropped when 16 officers were registered as of Monday.

“Low interest rates are driving a lot of it (continued demand despite the economic uncertainty) because it’s seen as free money,” says Byford.

Almost 400,000 homes have changed hands via the MLS system in Canada so far this year, up 1.8 per cent from the same period last year.

The average price nationally for a home stood at $362,899, up 5.5 per cent from October 2010.


Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.

StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

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CREA raises sales forecast based on strong Ontario activity

Posted by StagingWorks on November 22nd, 2011

The article below was published by CREA on Wednesday November 16, 2011.

Sales activity in Canada reached a nine-month high, led primarily by a buying surge in Ontario, according to the latest national statistics.

Stronger than anticipated MLS sales in Ontario helped raise the national total by 1.2%, and convinced the Canada Real Estate Association (CREA) to up its resale housing forecast from a 0.9% gain in 2011 to a gain of 1.4%.

“The continuing strength of home sales activity in the face of ongoing financial market volatility speaks volumes about the confidence of Canadians in our housing market,” said Gary Morse, CREA’s president. “Interest rates look like they’ll remain at levels that are friendly to the housing market for some time to come, and that’s good news for Canadian home sales activity and the overall economy.”

Ontario sales are forecast to rise 1.2% in 2011, compared to 1.4% nationally, but CREA said in a press release the province showed the most significant upward shift recently.

“Activity came in broadly in line with expectations across much of the country in the third quarter of 2011 with the exception of Ontario,” said the CREA release. “Sales there came in stronger than anticipated in a number of regions over the summer, but were held aloft mostly by Toronto activity as the third quarter ended.”

In terms of price, CREA predicted the national average would increase 7% in 2011, then remain the same at $362,700 a year later by the end of 2012.

Leading exceptions in 2012 on the positive price end will be Manitoba, up 4.9% to $246,000, and Quebec, up 3.3% to $269,900, said CREA.

British Columbia will see prices drop 1.8%, however, coming up 11.5% gains to remain the only province over $500,000 at $563,500 this year. No other province will see a price declined in 2012, said CREA, although Ontario and New Brunswick will remain essentially neutral.


Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.

StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

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Top 10 neighbourhoods in Toronto

Posted by StagingWorks on November 20th, 2011

The article below was published by Global News on November 16, 2011.

Home sales continue to rise in Canada, according to the latest monthly report by The Canadian Real Estate Association. Existing real estate purchases rose 2.7 per cent in September compared with August and up 11 per cent year to year. While sales slowed in other parts of the country – Canada’s largest metropolitan area experienced the most dramatic increase.

The number of resale homes sold in Toronto in September rose more than 20 percent over the same time last year. The average price of a home sold in Canada also rose 6.5 per cent to $352,600 since September of 2010. The average price in Toronto is much higher at approximately $460,000.

Though the price of homes isn’t deterring people in Toronto from buying homes – demand is outpacing supply.

To help you decide where to buy a house, Toronto Life magazine is releasing their annual real estate issue on Thursday and in it, they list the top 10 neighbourhoods in Toronto.

Mimico – from Islington ave to Humber river and from the Gardiner to Lake Ontario.

East End Danforth – Woodbine ave to Victoria ave and Doncaster ave to Kingston Rd.

Christie Pits – Ossington Ave to Christie St and Dupont st to Bloor St.

St. Lawrence – Yonge St to Parliament St and Front to the Gardiner.

L’amoreux – Victoria Park Ave to Kennedy Rd and Mcnicoll Ave to Huntingwood Dr.

Blake-Jones – Pape Ave to Greenwood Ave and Danforth Ave to the railroad tracks north of Gerrard Ave.

Davisville Village – Yonge St to Bayview Ave and Eglinton Ave to Mt Pleasant Cemetery.

Corktown – Berkeley St to River St and Shuter St to Front St.

Wallace-Emerson – Railroad tracks west of Perth Ave to Dufferin St and from the railroad tracks above Dupont St to Bloor St.


Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of Toronto area homes and condos.

StagingWorks is the premier Toronto home staging company. We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging. We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

Please visit our home staging portfolio for more samples of our staging projects. Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate. Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

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