Staging Works

Home Staging Toronto Blog

Home Staging Helps Sell Toronto Homes for More

Posted by StagingWorks on August 29th, 2010

 

The two top priorities for home sellers are ensuring that their property sells quickly and that they maximize their selling price (ie: equity) during the sale.

 

At StagingWorks, we believe that there are five key factors that determine how successful your home sale will be. These factors include:
* The prevailing market conditions
* Your location
* Your asking price
* The home presentation
* Your choice of realtor

 

Generally speaking, the market conditions when you sell and your current property’s location are factors beyond your control.

 

Elements more within your control are the asking price, how your home presents to potential buyers and choosing an effective realtor.

 

In this post, we’ll touch on the benefits home staging provides as an effective marketing tool to ensure that your home presents well to potential buyers.

 

The top five benefits professional home staging provides to Toronto sellers include:

 

1) Higher impact marketing material – which draw more showings

Staged homes present better in MLS photos, feature sheets and other marketing material. Higher impact photos create an immediate good impression and draw more showings.

 

2) Differentiation from competitive listings

Don’t forget that you have competition. Buyers have options. To effectively differentiate your listing, your home should ideally show better than alternative listings at the same asking price. Home staging ensure thay this occurs.

 

3) Sell for more

Think about it. It just makes sense. Buyers are looking for a property that they feel is “move in ready”. When buyers connect with your home, asking price typically becomes a secondary consideration.

 

On the other hand, if buyers feel that the home requires work, but the asking price has not been reduced accordingly, they will be expected a significant price reduction. You can take this issue off the table by ensuring your home looks its best and shows to its full potential.

 

4) Sell faster

Statistics show that staged homes sell on average twice as fast as homes that are not staged. A property that shows better attracts more buyers and increases the likelihood of selling more quickly.

 

5) Get peace of mind

Rest easy knowing that your home shows to its full potential.  Now, look forward to negotiation and closing the deal.

 

 

Independent of market conditions, home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.  

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

 

StagingWorks has been voted Toronto’s top home stager by Toronto Life.

Best of the City   Toronto Life

Popularity: 4% [?]

Balanced market favours buyers

Posted by StagingWorks on July 11th, 2010

 

The following article from Mark Weisleder was published recently in the Toronto Star.

  

In the past few weeks, we have witnessed the resale housing market across the GTA — and in many respects right across Canada — start to balance out.

 

This is good news for buyers, who can now conduct the proper research necessary before making what may be the largest investment decision of their lives. It also means that sellers may have to work a little harder and be more accommodating to buyers when selling their homes.

 

For buyers, a balanced market means the following:

 

 Take the time to research the neighbourhood when a home comes up for sale. Walk the streets and talk to the neighbours. Ask questions. Such as whether homes in the area have experienced sewage back-ups or whether there are any termite problems. Be there early in the morning to determine how long your commute will be during rush hour. Ask if there are any unusual circumstances, such as a prior grow-op house, group home or even a registered pedophile in the area. You can assume that your seller will not volunteer this kind of information.

 

 Always make your purchase conditional on obtaining satisfactory financing. Even if you have been pre-qualified for a mortgage, you need to make sure that your lender is satisfied that your home is appraised for at least as much as you agreed to pay for it.

 

 Make the purchase conditional on being satisfied with the results of a professional home inspection. It is critical that you use a reputable home inspection company to do this inspection as they can save you potentially thousands of dollars in repair bills by pointing out in advance what problems that may exist.

 

 If you still have a home to sell, make your purchase conditional on your being able to sell your home within the next 30-60 days. Sellers will be more accommodating to this request in a balanced market. Otherwise, if you have trouble selling your home, you will have to carry mortgages on both homes for an extended period of time, which you may not be able to afford.

 

 Ask the sellers directly if they have experienced any problems with the home, such as basement or roof leaks or mould. Watch how the questions are answered. Most sellers will now refuse to sign property disclosure statements but they are required to respond truthfully. If the seller refuses to answer or acts suspiciously, then you need to discuss this with your home inspector and your real estate salesperson and adjust your offer as necessary.

 

For sellers, a balanced market means the following:

 

 Take the time before listing your home to properly stage it. Get advice as to which rooms need changes that will make the most impact on potential buyers.

 

 Consider having a pre-listing home inspection completed so that you can repair anything in advance that a buyer might find. Make the report available to any potential buyer. This will demonstrate more integrity to any potential buyer and will distinguish your home from other sellers.

 

 Avoid “testing the market” with a listing price that is 5 to 10 per cent higher than what your home should sell for. Make sure that you obtain a comparative market analysis from a professional salesperson in advance and then be realistic when they recommend a price. Ask any salesperson who you interview for statistics as to how long on average it takes to sell a home. The shorter the period, the better the proof that this salesperson knows how to properly price a home.

 

By following these simple principles, both buyers and sellers can succeed during a balanced market.

 

Mark Weisleder is a lawyer, author, course developer and public speaker for the real estate industry. Visit him online at www.markweisleder.com.

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.  

 

StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 21% [?]

Happy Canada Day

Posted by StagingWorks on July 1st, 2010

Happy Canada Day from StagingWorks. 

Happy Canada Day

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.   StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 20% [?]

StagingWorks Stages Toronto Home – Home Sells for $100,000 over Asking Price

Posted by StagingWorks on June 20th, 2010

We recently staged a High Park area home, which sold for $100,000 over asking price in just a few days.

 

 

We re-arranged furniture, added a dining room table, artwork, area rugs and accessories and transformed this bachelor’s home into one that a buyer would instantly fall in love with.  And they did. 

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.   StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 30% [?]

Happy Father’s Day from StagingWorks

Posted by StagingWorks on June 20th, 2010

Happy Father’s Day and all the best from StagingWorks.  For some great gift ideas, see a previous post on our Toronto Home Staging Blog.

 

Home staging is a highly effective marketing tool used to maximize the selling price of homes and condos.   StagingWorks is the premier Toronto home staging services company.  We provide a complete range of professional services which include vacant home staging, occupied home staging and condo staging.  We have staging packages to accommodate most budgets and serve Toronto, GTA and surrounding areas.

 

Please visit our home staging portfolio for more samples of our staging projects.  Give us some some details on your home and when you’re planning to sell, and get a free home staging estimate.   Or, call us for a free estimate at (647) 409-2091 or anne@StagingWorks.ca.

Popularity: 28% [?]